This class was created by Brainscape user Kate Cook. Visit their profile to learn more about the creator.

Decks in this class (10)

Chapter #1: Intro to Market Based Management
What are the 5 steps for market b...,
What are two trending reasons tha...,
Why should a company maintain a c...
29  cards
Chapter #2: Marketing Metrics & Marketing Profitability
What 4 steps are required to trac...,
Why is it important to track mark...,
List the financial metrics
37  cards
Chapter #3: Market Potential, Market Demand and Market Share
What is a major cause of missed m...,
Why do we estimate a market space...,
What is the definition of a narro...
23  cards
Chapter #4: Understanding The Customer Experience
Explain the total customer experi...,
What are some examples of purchas...,
What are some examples of usage e...
21  cards
Chapter #5: Market Segmentation Strategies
Why is it important for marketers...,
At what point should we look at c...,
How does needs based segmentation...
33  cards
Chapter #6: Competitive Position & Sources of Advantage
What should be used to analyse co...,
Competitive advantage can result ...,
Two sources of customer value cos...
22  cards
Chapter #6: Value Based Pricing Strategies
Apple launched a number of differ...,
What are types of value based pri...,
What is cost based pricing
24  cards
Chapter #9: Marketing Comms, Social Media & Customer Response
Why do marketing communications n...,
What are brand image communications,
What is brand information communi...
12  cards
Chapter #10: Portfolio Analysis and Sttrategic Planning
What is a harvest strategy,
What is a divest strategy,
Market growth rate is often used ...
8  cards
Key Exam Revision
0  cards

More about
3028MKT - Strategic Marketing

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Kate Cook's 3028MKT - Strategic Marketing flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Strategic Marketing Management
  • 4 decks
  • 26 flashcards
  • 1 learners
Decks: Chapter 3 Elements Of Marketing Strategy, Chapter 11 Manage Price Decisions, Chapter 12 Manage Marketing Channels Log, And more!
Marketing
  • 18 decks
  • 798 flashcards
  • 14 learners
Decks: Marketing Ch3, Marketing Ch4, Marketing Ch5, And more!
Strategic Marketing Management
  • 6 decks
  • 104 flashcards
  • 2 learners
Decks: 1 Market Oriented Perspectives Underlie, Quiz Chap 1, Quiz Chap 2 Corporate Strategies And The, And more!
Marketing
  • 16 decks
  • 397 flashcards
  • 54 learners
Decks: 1 Marketing, 2 Company And Marketing Strategy, 3 The Marketing Environment, And more!
Make Flashcards