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Advertising and Promotion 2018

This class was created by Brainscape user Cherilynn Yap. Visit their profile to learn more about the creator.

By: Cherilynn Yap
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Decks in this class (7)

Chapter 2: Enhancing Brand Equity and Accountability
Define brand,
Define brand equity,
What does marketing communication...
22  cards
Chapter 5: Segmentation, Targeting and Positioning
Define behavioural segmentation,
Define psychographics,
Define demographics
24  cards
Chapter 6 The Communications Process and Consumer Behaviour
Define semiotics,
Define sign,
Define meanings
36  cards
Chapter 7: Persuasion
Define attitude,
What are the components of attitude,
What is tact
34  cards
Chapter 11: Endorsers and Message Appeals in Advertising
What determines an endorsers effe...,
Define credibility,
What does credibility consist of
35  cards
Chapter 10: Effective and Creative Ad Messages
List the elements of an effective...,
Important ingredients of successf...,
What are the can elements
18  cards
Chapter 16 Advertising Media: Planning and Analysis
Define media,
Define vehicles,
Define media planning
28  cards

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Advertising and Promotion 2018

  • Class purpose General learning

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