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Business 210-Marketing

This class was created by Brainscape user Keiza Pynn. Visit their profile to learn more about the creator.

By: Keiza Pynn
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Decks in this class (18)

Chapter 1- Marketing: Customer Value, satisfaction, relationships
Marketing 1,
Market 2,
Social marketing 3
30  cards
Chapter 2- Developing successful Marketing Strategy
Profit 1,
Strategy 2,
Corporate level 3
28  cards
Chapter 3-Scanning the marketing environment
Environmental scanning 1,
How does successful scanning work 2,
Generation x 3
26  cards
Chapter 4-Ethics and social responsibility
Ethics 1,
Laws 2,
Caveat emptor 3
15  cards
Chapter 5-Consumer Behaviour
Consumer behaviour 1,
Purchase decision process 2,
Evaluative criteria 3
6  cards
Chapter 6-Organizational Markets & Buyer Behaviour
Business marketing 1,
Organizational buyers 2,
Industrial firm 3
16  cards
Chapter 8-Marketing Research
Marketing research 1,
Exploratory research 2,
Descriptive research 3
15  cards
Chapter 9-Market Segmentation
Market segments 1,
Product differentiation 2,
Market product grid 3
16  cards
Chapter 10-Developing new products and services
Product 1,
Product mix 2,
Consumer goods 3
26  cards
Chapter 11-Managing products and brands
Product life cycle 1,
Product class 2,
Product form 3
18  cards
Chapter 12-Managing Services
Services 1,
Four i s of service 2,
Intangibility 3
14  cards
Chapter 13-Pricing Products and Services
Price 1,
Pricing contraints 2,
Pricing objectives 3
21  cards
Chapter 14-Managing Marketing Channels and Supply Chains
Marketing channel 1,
Direct channel 2,
Indirect channel 3
19  cards
Chapter 15-Retailing
Form of ownership 1,
Level of service 2,
Merchandise line 3
15  cards
Chapter 16-Integrated Marketing communications & Direct Marketing
Integrated marketing communicatio...,
Source 2,
Message 3
22  cards
Chapter 17-Advertising, Sales Promotion & Public Relations
Product advertisement 1,
Institutional advertisement 2,
4 alternative forms of institutio...
17  cards
Chapter 18-Personal Selling and Sales Management
Personal selling 1,
Sales management 2,
Relationship selling 3
22  cards
Chapter 19- Strategic Marketing Process
Share points 1,
Generic business strategy 2,
Cost leadership strategy 3
14  cards

More about
Business 210-Marketing

  • Class purpose General learning

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