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Kiran Rufus-Toye
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Decks in this class (32)
Theme 1 - 1.1 The market
What is a dynamic market,
What is market share,
What is market size
23
cards
Theme 1 - 1.2 Market research
What is qualitative data,
What is quantitative date,
What is product orientation
15
cards
Theme 1 - 1.3 Market positioning
What is market mapping,
What is added value,
What is competitive advantage
6
cards
Theme 1 - 2.1 and 1.2.2 Supply and Demand
Whats a substitute good,
Whats a complementary good,
What are demographics
14
cards
Theme 1- 2.3 and 1- 2.4 Market equilibrium and PED
What is price elasticity of demand,
What is elastic demand,
What is inelastic demand
7
cards
Theme 1- 2.5 YED
What is income elasticity of demand,
What the formula for yed,
How can you tell if yed is elasti...
4
cards
Theme 1-3.1 Product service design
What is the design mix,
What are aesthetics,
What is the function of a product
6
cards
Theme 1 - 3.2 Branding and promotion
Whats a strong brand image,
What are the different ways a bus...,
What are the benefits of strong b...
7
cards
Theme 1 - 3.3 Pricing strategies
What is competitive pricing,
What is cost plus pricing,
What is price skimming
9
cards
Theme 1 - 3.4 Distribution
What s a distribution channel
1
cards
Theme 1 - 3.5 Models and Marketing strategy
What is the product life cycle,
What is b2b marketing business to...,
What is the boston matrix
10
cards
Theme 1 - 4.1 Approaches to staffing
What is multi skilling,
What s collective bargaining,
What s flexitime
11
cards
Theme 1 - 4.2 Recruitment
What is internal recruitment,
What is external recruitment,
What are the advantages of intern...
14
cards
Theme 1 - 4.3 Organisational structures
What is chain of command,
What is span of control,
What is a flat structure
10
cards
Theme 1 - 4.4 Motivation
What is job enrichment,
What is job enlargement,
What is job rotation
10
cards
Theme 1 - 4.5 Leadership styles
What is management,
What is leadership,
What is an autocratic leadership ...
6
cards
Theme 1 - 5.1 and 1 - 5.2 Role of an entrepreneuaur and Entrepreneurial motives and characteristics
What is an entrepreneur,
W,
What are the reasons that people ...
6
cards
Theme 1 - 5.3 and 1 - 5.4 Business objectives and Forms of businesses
What is sales maximisation,
What is the objective of a busine...,
What is a public limited company plc
14
cards
Theme 1 - 5.5 Business choices
What is opportunity cost,
What is a trade off
2
cards
Theme 4 - 1.1 Global Marketing
What is an economy,
What are the measures of growth f...,
What is global marketing
11
cards
Theme 4 - 3.2 - Global niche markets
What is cultural diversity,
What is cultural sensitivity,
What is a global niche market
3
cards
Theme 4 - 1.2 - International trade
What is specialisation,
What are the advantages to specia...,
What is fdi
8
cards
Theme 4 - 1.3 International trade
What is globalisation,
What is trade liberalisation,
Why do governments impose barrier...
6
cards
Theme 4 - 1.4 protectionism
What is protectionism,
What is a tariff,
What are the advantages of tariff
8
cards
Theme 4 - 1.5
What is a trading bloc,
What are the advantages to a trad...,
What are the disadvantages to a t...
3
cards
Theme 2 - 1.1 Internal and external sources of finance
What is owners capital,
What is retained profit,
What is an asset
3
cards
Theme 2 - 1.2 External finance
What are the different sources of...,
What are the different methods of...
2
cards
Theme 2 - 1.3 Liability
What is limited liability,
What is unlimited liability,
What does bankrupt mean
4
cards
Theme 2 - 1.4 Planning and Cashflow
What s a cash flow forecast,
What is a business plan,
Why do businesses create a busine...
3
cards
Theme 2 - 2.1 Sales forecasting
What is a sales forecast,
What are consumer trends,
What are economic trends
6
cards
Theme 2 - 2.2 and 2- 2.3 Costs and revenues
What is a fixed cost,
What is a variable cost,
What s the revenue calculation
6
cards
Theme 3 - 1.2 Porters And Ansoffs Matrix
What s ansoffs matrix,
What are the four sections of ans...,
What is porters strategic matrix
4
cards
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