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FEK102 HT23 Marknadsföring

This class was created by Brainscape user Mathilda Ljungh. Visit their profile to learn more about the creator.

By: Mathilda Ljungh
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Decks in this class (16)

Omvärld
Marknadsomgivning,
Mikromiljo,
Makromiljo
8  cards
Konsumenter
Konsumenters kopbeteende,
Konsumentmarknad,
Kultur
21  cards
Tjänstmarknadsföring
Process consumption,
Service process
2  cards
Hållbar marknadsföring + Internationell marknadsföring
Globalt foretag,
Motkop,
Joint venturing
23  cards
Internationell marknadsföring
Born globals,
Nationell,
Multinationell
7  cards
Industriell marknadsföring
Kopbeteende pa industriella markn...,
Kopprocess pa industriella marknader,
Harledd efterfragan
11  cards
Segmentering, differentiering, positionering
Marknadssegmentering,
Malmarknadsforing targeting,
Differentiering
22  cards
Konkurrens
Konkurrensfordel,
Konkurrentstrategi,
Konkurrentanalys
6  cards
Produkt
Produkt,
Tjanst,
Konsumentprodukter
21  cards
Varumärke
Varumarke,
Brand equity varumarkeskapital,
Butiksvarumarke
6  cards
Pris
Vardebaserad prissattning,
Kostnadsbaserad prissattning,
Varde for pengarna good value pri...
9  cards
Marknadskanaler
Vardekedja,
Marknadskanal,
Direkt marknadskanal
20  cards
Påverkan och marknadskommunikation
Promotionmixen marknadskommunikat...,
Integrerad marknadsforing imk,
Buyer readiness stages
13  cards
Marknadsinformation
Marknadsinformationssystem mis,
Omvarldsbevakning,
Sekundardata
11  cards
Marknadsföringsstrategi
Strategisk planering,
Malbeskrivning,
Affarsportfolj
20  cards
Instuderingsfrågor boken
Beskriv kort och tydligt de olika...,
Beskriv nagra demografiska trende...,
Men fokusera denna gang pa en glo...
85  cards

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FEK102 HT23 Marknadsföring

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