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Foundations of Marketing

This class was created by Brainscape user Kate Ford-Marsden. Visit their profile to learn more about the creator.

By: Kate Ford-Marsden
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Decks in this class (12)

Intro to Marketing
What is marketing 1,
What is marketing 2,
What is marketing 3
33  cards
Company and Marketing Strategy
Company wide strategic planning 1,
Company wide strategic planning 2,
Company wide strategic planning 3
34  cards
Analysing the marketing environment
A company s marketing environment 1,
A company s marketing environment 2,
A company s marketing environment 3
23  cards
Managing marketing information
Marketing information and custome...,
Managing marketing information 2,
Managing marketing information 3
19  cards
Consumer markets and buyer behaviour
Consumer buyer behavior 1,
Consumer markets 2,
Model of consumer behavior 3
28  cards
Products, Services, and Brands
Product 1,
Service 2,
Products services and experiences 3
35  cards
Pricing
What is a price 1,
What is price historically 2,
Price in the marketing mix 3
37  cards
Marketing Channels
Supply chains and the 1,
Supply chains and the 2,
Supply chains and the 3
17  cards
Retailing and Wholesaling
Retailing 1,
Types of retailers 2,
Types of retailers 3
12  cards
Advertising and Public Relations
Integrated marketing communicatio...,
Why is imc important 2,
Major advertising decisions 3
14  cards
Direct, Online, Social Media, and Mobile Marketing
Direct and digital marketing 1,
Direct and digital marketing 2,
Direct and digital marketing 3
23  cards
Engaging Customers and Communicating Customer Value
The promotion mix 1,
Advertising 2,
Sales promotion 3
30  cards

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Foundations of Marketing

  • Class purpose General learning

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