Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

GLOBAL, B2B & SERVICE MARKETING

This class was created by Brainscape user Elien Bauwens. Visit their profile to learn more about the creator.

By: Elien Bauwens
Start Studying

Decks in this class (13)

Global - (1.1) Intro to international marketing
What were the most important chan...,
What are the current threads for ...,
How to describe international mar...
25  cards
Global - (1.2) Theoretical Foundations Of International Marketing
Which model can be used to explai...,
Explain ethnocentric in eprg,
Explain polycentric in eprg
16  cards
Global - (1.3) Characteristics of International Market Research
Explain some general important as...,
Give some examples of data collec...,
Cross national equivalence of mea...
6  cards
Global - (1.4) Characteristics of International Marketing Strategies
What are special decisions relate...,
Describe the motives for internat...,
How is degree of internationaliza...
23  cards
Global - (1.5) Characteristics of International Marketing Mix Elements
Give 3 global drivers of the shif...,
What are the most important stake...,
What are the major evolutions in ...
29  cards
B2B - (2.1) Introduction to B2B Marketing
Define b2b marketing,
Compare eu and us in start up fun...,
What are the 3 criteria to be con...
16  cards
B2B - (2.2) Characteristics of organizational buying
What is a buying center,
Describe the promotors opponents ...,
Why are buying networks in and be...
23  cards
B2B - (2.3) Characteristics of B2B marketing strategy
How does the business type influe...,
Why are ceo s seeing market share...,
Is market share relevant for b2b ...
5  cards
B2B - (2.4) Characteristics of B2B marketing elements
Give an overview of the b2b produ...,
Explain innovation management in ...,
What is the relevance of industri...
31  cards
Service - (3.1) Introduction to service marketing
Define service,
Explain the importance of service...,
What are the characteristics of s...
18  cards
Service - (3.2) Designing and managing service quality
How can marketing objectives by s...,
How to look at sattisfaction in s...,
Describe attribution theory in ex...
27  cards
Service - (3.3) Characteristics of traditional marketing mix elements for service firms
How does intangibility influence ...,
How does perceived purchase risk ...,
How does inseperability influence...
10  cards
Service - (3.4) Expanded marketing mix in service marketing: 7P's
What are 3 extra p s for service ...,
Personnel decisions basis objectives,
Physical evidence decisions basis...
22  cards

More about
GLOBAL, B2B & SERVICE MARKETING

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Elien Bauwens's GLOBAL, B2B & SERVICE MARKETING flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

MMK368 - B2B Marketing
  • 8 decks
  • 56 flashcards
  • 6 learners
Decks: Exam Study Total, Week 1 Organisational Buying, Week 2 Crm Strategies, And more!
Service Management and Marketing
  • 17 decks
  • 246 flashcards
  • 1 learners
Decks: Part 1 Ch1, Part1 Chapter 2, Part 2 Ch 3 Consumer Behaviour In Servic, And more!
Marketing Global
  • 9 decks
  • 142 flashcards
  • 6 learners
Decks: Uva 1, Uva 2, Uva 3, And more!
ALA 01 B2B Marketing
  • 8 decks
  • 87 flashcards
  • 17 learners
Decks: Ubungen Fragen, Distributions Politik, Kontrahierungspolitik, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions