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GLOBAL, B2B & SERVICE MARKETING

This class was created by Brainscape user Elien Bauwens. Visit their profile to learn more about the creator.

By: Elien Bauwens
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Decks in this class (13)

Global - (1.1) Intro to international marketing
What were the most important chan...,
What are the current threads for ...,
How to describe international mar...
25  cards
Global - (1.2) Theoretical Foundations Of International Marketing
Which model can be used to explai...,
Explain ethnocentric in eprg,
Explain polycentric in eprg
16  cards
Global - (1.3) Characteristics of International Market Research
Explain some general important as...,
Give some examples of data collec...,
Cross national equivalence of mea...
6  cards
Global - (1.4) Characteristics of International Marketing Strategies
What are special decisions relate...,
Describe the motives for internat...,
How is degree of internationaliza...
23  cards
Global - (1.5) Characteristics of International Marketing Mix Elements
Give 3 global drivers of the shif...,
What are the most important stake...,
What are the major evolutions in ...
29  cards
B2B - (2.1) Introduction to B2B Marketing
Define b2b marketing,
Compare eu and us in start up fun...,
What are the 3 criteria to be con...
16  cards
B2B - (2.2) Characteristics of organizational buying
What is a buying center,
Describe the promotors opponents ...,
Why are buying networks in and be...
23  cards
B2B - (2.3) Characteristics of B2B marketing strategy
How does the business type influe...,
Why are ceo s seeing market share...,
Is market share relevant for b2b ...
5  cards
B2B - (2.4) Characteristics of B2B marketing elements
Give an overview of the b2b produ...,
Explain innovation management in ...,
What is the relevance of industri...
31  cards
Service - (3.1) Introduction to service marketing
Define service,
Explain the importance of service...,
What are the characteristics of s...
18  cards
Service - (3.2) Designing and managing service quality
How can marketing objectives by s...,
How to look at sattisfaction in s...,
Describe attribution theory in ex...
27  cards
Service - (3.3) Characteristics of traditional marketing mix elements for service firms
How does intangibility influence ...,
How does perceived purchase risk ...,
How does inseperability influence...
10  cards
Service - (3.4) Expanded marketing mix in service marketing: 7P's
What are 3 extra p s for service ...,
Personnel decisions basis objectives,
Physical evidence decisions basis...
22  cards

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GLOBAL, B2B & SERVICE MARKETING

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