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International brand management

This class was created by Brainscape user Amber Van Wageningen. Visit their profile to learn more about the creator.

By: Amber Van Wageningen
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Decks in this class (16)

chapter 1: Brands and brand management
What is a brand,
What are advantages of brands to ...,
What are advatages of brands for ...
16  cards
Chapter 2: CBBE and positioning
What is customer based brand equi...,
What is the key to create brand e...,
What is brand awareness
26  cards
Chapter 3: Brand resonance and the brand value chain
What are the four steps of brand ...,
What are brand building blocks,
What is meant with brand salience
26  cards
Chapter 4: Choosing elements to build brand equity
What are the criteria for choosin...,
Why is brand name fundamentally i...,
What are other criteria for selec...
22  cards
Chapter 5: designing marketing programs to build brand equity
What is experiental marketing,
What are the advantages of brande...,
What is relationship marketing
16  cards
Chapter 6: Integrating marketing programs to build brand equity
0  cards
Chapter 7: Branding in the digital era
0  cards
Chapter 8: Leveraging the secondary brand associations to build brand equity
0  cards
Chapter 9: Developing a brand equity measurement and management system
0  cards
Chapter 10: measuring sources of brand equit: Capturing customer mind-set
0  cards
Chapter 11: Measuring ourcomes of brand equity: capturing market performance
0  cards
Chapter 12: Desinging and implementing brand architecture strategies
0  cards
Chapter 13: introducing and naming new products and brand extensions
0  cards
Chapter 14: Managing brands over time
0  cards
Chapter 15: maanging brands over geographic boundaries and market segments
0  cards
Chapter 16: Vlosing observations
0  cards

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International brand management

  • Class purpose General learning

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