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International Marketing 3300

This class was created by Brainscape user Justin Lange. Visit their profile to learn more about the creator.

By: Justin Lange
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Decks in this class (13)

Section 1 - An Introduction
Marketing 1,
Standardization vs adaptation 2,
Concentration coordination integr...
8  cards
Section 2 - A Global Marketer's Economics and Trade Perspective
A country s economic structure 1,
Different types of economic struc...,
Government managed capitalism 3
14  cards
Section 3 - A Global Marketer's Social and Cultural Environments
Physical culture 1,
Abstract culture 2,
Social institutions 3
21  cards
Section 4 - Political, Legal, and Regulatory Environments
Risk management strategies locali...,
Risk management strategies partne...,
Risk management strategies insura...
14  cards
Section 5 - Market Research, Segmenting, Targeting, Positioning
Step 1 in the research process id...,
Step 2 in the research process re...,
Step 3 in the research process ch...
20  cards
Section 6 - Market Entry Strategies
Preliminary research 1,
Stage 1 of market entry domestic ...,
Stage 2 the global evaluation 3
19  cards
Section 7 - Brand and Product Decisions
The product 1,
Products and culture 2,
Packaging b2c consumer packaging 3
17  cards
Section 8 - Pricing
Inflation and deflation 1,
Exchange rate fluctuations 2,
Cartels 3
22  cards
Section 9 - Distribution and Retailing
Distribution process 1,
Channel objectives 2,
Distribution channels north ameri...
16  cards
Section 10 - Global Advertising and Sales Management
Integrated marketing communicatio...,
Global advertising 2,
Standardization vs adaptation pro...
22  cards
Section 11 - International Project Management - Part 1
The initiating phase 1,
Scope management 2,
Milestones 3
27  cards
Section 12 - International Project Management - Part 2
Functional project structure 1,
Projectized structure 2,
Matrix structure 3
20  cards
Section 13 - Negotiation Tactics & Competitive Strategies
Negotiation barriers 1,
Linguistic aspects and nonverbal ...,
Negotiating styles japan 3
39  cards

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International Marketing 3300

  • Class purpose General learning

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