This class was created by Brainscape user Oksana Alksnina. Visit their profile to learn more about the creator.
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Oksana Alksnina
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Decks in this class (20)
Customer orientation and future market focus in NSD
What is hillebrand bas ron gm kem...,
What is market focus,
What is inertia
12
cards
Augmenting human innovation teams with artificial intelligence: exploring transformer-based language models
What is bouschery sebastian g ver...,
What are transformer based langua...,
What does npl stand for
10
cards
Unravelling the Process of Creative Destruction: Complementary Assets and Incumbent Survival in the Typesetter Industry
What is tripsas m 1997 unravellin...,
What are the key components affec...,
What is the conclusion of tripsas...
8
cards
Rational Versus Intuitive GatekeepingEscalation of Commitment in the Front End of NPD
What is eliens r eling k gelper s...,
What is rational thinking,
What is intuitive thinking
13
cards
Pioneer advantage: marketing logic or marketing legend?
What is golder p n tellis g j 199...,
What is survivor bias,
What are the managerial implicati...
7
cards
Comparing internal and external lead users as sources of innovation
What is schweisfurth t g 2017 com...,
What are the three components of ...,
What are the characteristics of l...
12
cards
Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions
What is fuller j hutter k faullan...,
What 3 dimensions define the cret...,
What is experiential creation
8
cards
Reflections on the 2022 AMR Decade Award: crowdsourcing as a solution to distant search
What was afuah a tucci c l 2023 r...,
What is crowdsourcing,
What is a crowd
10
cards
How Puritan-Bennet Used the House of Quality
What was hauser j r 1993 how puri...,
What is the house of quality method,
What is the quality function depl...
8
cards
The influence of acceptance and adoption drivers on smart home usage
What is hubert m blut m brock c z...,
What is the technology acceptance...,
What is the innovation diffusion ...
16
cards
Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?
What is impact of privacy concern...,
What is the conclusion of impact ...,
What are the limitations of impac...
8
cards
Marketing’s limited role in new product development in one computer systems firm
What is workman j p 1993 marketin...,
What is the traditional role of m...,
What are the challenges in high t...
7
cards
Success Factors of Product Innovation: An Updated Meta‐Analysis
What is evanschitzky h eisend m c...,
What are product characteristics,
What are firm strategy resouces
8
cards
Product Innovation Processes in Small Firms: Combining Entrepreneurial Effectuation and Managerial Causation
What is berends h jelinek m reyme...,
What are the conclusions of beren...,
What are the managerial implicati...
9
cards
Capabilities for market-shaping: triggering and facilitating increased value creatio
What is nenonen s storbacka k win...,
What are the managerial implicati...,
What are the conclusions of nenon...
9
cards
Consumer research in the early stages of new product development: a critical review of methods and techniques
What is van kleef e van trijp h c...,
What is the framework in van klee...,
What are the key findings in van ...
16
cards
A customer perspective on product eliminations: how the removal of products affects customers and business relationships
What is homburg c furst a prigge ...,
What is the conclusion of homburg...,
What are the limitations of hombu...
8
cards
Retaliatory Behavior to New Product Entry
What is kuester s homburg c rober...,
What is the conclusion of kuester...,
What is the theoretical contribut...
8
cards
Launch Strategy, Launch Tactics, and Demand Outcomes
What is guiltinan j p 1999 launch...,
What are the conclusions of guilt...,
What are the managerial implicati...
9
cards
Sources and Financial Consequences of Radical Innovation: Insights from PharmaceuticalsSources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals
What is sorescu a b chandy r k pr...,
What are the conclusions of sores...,
What are the limitations future r...
9
cards
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Marketing and Innovation
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