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MARS501 Marketing Insights

This class was created by Brainscape user Natallie Kh. Visit their profile to learn more about the creator.

By: Natallie Kh
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Decks in this class (12)

01 Intro to MARS
What is marketing,
What are the important factors of...,
How do we know the price is right
12  cards
02 Exploring
What does pest stand for,
What are external factors in a co...,
What are external factors in a co...
9  cards
03 Products
What is a product,
What is the goods service continuum,
What is the product hierarchy
25  cards
04 People
What is the segmentation targetin...,
What is segmentation,
What are the types of segmentatio...
15  cards
05 Pricing
What is price,
What does price include,
When is price crucial
38  cards
06 People, part II
What occurs during the problem ne...,
What occurs during the informatio...,
What are the factors of the evalu...
31  cards
07 Advertising
What is advertising,
What is the goal of advertising,
What are a firms objectives when ...
24  cards
08 Retailing
What are the characteristics of a...,
What is engagement appeal,
What are other characteristics of...
22  cards
09 Sales
Sales pitch purpose,
Pitch provides,
As a seller you have to
14  cards
10 Branding
What is a brand,
What are the benefits of a strong...,
What is customer loyalty
14  cards
11 Market Research
What does market research do,
What does marketing research help...,
What is market research
24  cards
12 Value Creation
How do we determine value,
Is value subjective or objective ...,
What is the goal of delivering a ...
6  cards

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MARS501 Marketing Insights

  • Class purpose General learning

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