This class was created by Brainscape user Claire Bent. Visit their profile to learn more about the creator.
By:
Claire Bent
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Decks in this class (15)
Marketing Overview (Lecture #2)
Def marketing,
What does marketing emphasize,
What are the 4 requirements for m...
27
cards
Scanning the Environment/Intro to the Marketing Mix (Lecture #3)
In general why do you need to loo...,
What does environmental scanning ...,
What is the main question when en...
27
cards
Developing Marketing Strategies (Lecture #4)
What are the two general kinds of...,
Def strategy,
What are the levels of strategy i...
42
cards
Segmentation, Targeting, and Positioning (Lecture #5)
Describe the ford vs gm productio...,
What are the three cs in the thre...,
Def segmentation
26
cards
Quantitative Analysis (Lecture #7)
Market share formula,
What is market share,
Def fixed costs fc
26
cards
Consumer Behaviour (Lecture #11)
Why do people buy some products a...,
What are the categories of consum...,
Why do marketers care about consu...
32
cards
Marketing Mix Product 1 (Lecture 12)
Def product line,
How do companies consider each pr...,
Def product mix
23
cards
New Product Process and Likelihood of success (Lecture #12/13)
What are the seven stages of the ...,
Describe the new product strategy,
What are the objectives of the ne...
30
cards
Brands and Branding Strategy(Lecture #14)
What is branding,
Why are brands important,
Describe brands
33
cards
Pricing Products and services (lecture #15)
What is a price,
Price is an indicator of _______,
What do you want price to do
35
cards
Marketing Mix- Place-Marketing Channels (Lecture #16)
Describe marketing channels,
What are channel members,
What do intermediaries include
36
cards
Marketing Mix Place: Retail Strategies (Lecture 18)
Def retailing,
What are the roles of retailers,
What are the different classifica...
15
cards
Promotion 1 (Lecture #19)
Def promotion,
Def promotional mix,
Def advertising
45
cards
Promotion 2 (Lecture #20)
What are some recent media trends,
T or f core principles of promoti...,
T or f core principles should inf...
23
cards
Global Marketing (Lecture #21)
What are the four major trends th...,
Describe decline of economic prot...,
Def protectionism
73
cards
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MGCR 352
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