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MMK368 - B2B Marketing

This class was created by Brainscape user Laura Edmonds. Visit their profile to learn more about the creator.

By: Laura Edmonds
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Decks in this class (8)

Exam Study - Total
Learn as much content as possible
20  cards
Week 1: Organisational Buying
Describe the organisational buyer...,
Explain the 3 kinds of organisati...,
Identify the key roles adopted by...
7  cards
Week 2: CRM Strategies
Who are high low cts customers wh...,
What are the 5 priorities for cus...
2  cards
Week 5: Managing Service
Describe the customer experience ...,
Explain ways of delivering custom...
2  cards
Week 6: Managing Marketing Channels
What is a channel of distribution,
Explain a direct marketing channe...,
Explain an indirect marketing cha...
5  cards
Week 8: Personal Selling & Sales Management
Outline salesforce management,
Compare the traditional to key ac...,
What are considerations when sele...
4  cards
Week 9: Price Setting
Outline the five key components o...,
Explain the first stage of the va...,
Explain the second stage of the v...
6  cards
Week 10: Business Marketing Planning
Explain the importance of perform...,
How does the balanced scorecard m...,
Explain the first component of th...
10  cards

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MMK368 - B2B Marketing

  • Class purpose General learning

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