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New Product marketing

This class was created by Brainscape user Alice Wachtmeister. Visit their profile to learn more about the creator.

By: Alice Wachtmeister
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Decks in this class (11)

Introduction
What is innovation 1,
What does innovation require 2,
Why study new products 4
11  cards
The new product process and strategic planning
What are the phases of the new pr...,
What questions do we ask at each ...,
Give more detailed description of...
18  cards
Creativity and the product concept
What are the obstacles to idea ge...,
What are the barriers to firm cre...,
What is the role of management in...
16  cards
Concept and project evaluation
What are reasons for product fail...,
What are the criteria for early s...,
Explain the cumulative expenditur...
18  cards
Analytical attribute approaches
What is the general procedure of ...,
What is the bothersome ness techn...,
What are sources for problem anal...
15  cards
Concept testing and Full screen
What is the full screen 3,
What are the purposes of the full...,
What are screening alternatives 3
9  cards
Product protocol and design
Why have a protocol 3,
What are the purposes of protocol 4,
What are the contents of a produc...
8  cards
Development
Define product platform,
Distinguish between the two types...,
What is a platform leveraging str...
9  cards
Management and Strategic Launch planning
What are some management issues i...,
What is the physiology of npd man...,
What are some strategic givens an...
15  cards
Launch implementation and management
Explain what the pre launch stage...,
What is beachhead 4,
What is part of the launch tactics 4
12  cards
The PIC
What are sources used to develop ...,
What is a pic 2,
What does it allow for 3
8  cards

More about
New Product marketing

  • Class purpose General learning

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