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Leon Tan
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Decks in this class (27)
UNIT 1.1 - Conduct Research on Retail Marketing
What is retail marketing,
3 importance of retail marketing,
Explain the importance of awarene...
5
cards
Unit 6.1
0
cards
Unit 6 - Plan Implement E-Commerce Activities
What is digital marketing,
Benefits of digital marketing,
4 key benefits of video marketing
12
cards
Unit 1.4 - Demographics Of Retailing
What is demographic,
8 key population characteristics ...
2
cards
UNIT 1.2 - Types of Retail Stores
Describe department store,
3 advantages of a department store,
2 disadvantages of department store
8
cards
UNIT 1.3 - Purposes of Marketing Research
What is market research,
What is marketing research,
4 most common research objectives...
3
cards
UNIT 1.5 - Current Retail Trends Relating to Demographics
3 important demographic trends,
3 characteristics of ageing popul...,
2 characteristics of women in wor...
3
cards
UNIT 1.6 - Changes In Lifestyle Of Consumers
3 trends in consumer behaviour th...
1
cards
UNIT 1.7 Identify Various Sources of Research Available
3 reasons why marketing managers ...,
Describe 3 internal data in the d...
2
cards
UNIT 2.1 - Gather Information On Customer Buying Behaviour
What is a consumer,
What is a customer,
What is buying behaviour
4
cards
UNIT 2.2 - Sources Of Collecting Information From Customers On Their Buying Behaviour
What is a survey,
2 advantages of using telephone m...,
2 disadvantages of using telephon...
7
cards
UNIT 2.3 - Customer Characteristics That Are Important To The Research.
4 customer characteristics
1
cards
Unit 2.4 - Factor That Influence Customer Behaviour
5 factors that consumer purchases...,
3 personal factor,
2 social factors
5
cards
Unit 2.5 - 5 Stages Of Decision Making
5 stages of consumer behaviour,
2 information search that exists
2
cards
UNIT 3.1 - International Marketing and Its Importance
What is international marketing
1
cards
UNIT 3.2 - MARKET ENTRY STRATEGIES
5 ways companies can enter foreig...,
3 different forms of ownership,
What is joint venture
4
cards
UNIT 3.3 - Joint Venture Marketing
4 types of joint venture,
3 advantages of joint venture mar...,
3 disadvantages of joint venture ...
3
cards
UNIT 3.5 Strategies For Successful Joint Venture
3 things the written agreement sh...,
3 strategies when selecting a joi...
2
cards
UNIT 4.1 - 7Ps of Marketing Mix
What is the 7 ps of marketing mix,
3 factors of physical evidence
2
cards
UNIT 4.2 - Product Life Cycle
What is product life cycle
1
cards
UNIT 4.3 - Merchandising Mix
4 types of merchandise mix
1
cards
UNIT 4.4 - Boston Consulting Group
What is boston consulting group,
What are the 2 components that bc...,
List 3characteristics of question...
3
cards
UNIT 4.6 - Pricing Strategy
List the types of pricing strategies
1
cards
UNIT 5 - Co-Ordinate Sales
What is promotion,
2 long term objectives of promotion,
2 short term objectives of promotion
7
cards
UNIT 7 - Fulfillment Orders
What is fulfillment,
2 types of fulfillment,
3 ways to receive online sales or...
6
cards
UNIT 8 - IMPLEMENT RETAIL MARKETING
What is swot analysis,
What is retail marketing plan,
3 advantages of swot analysis
6
cards
UNIT 9 - Gathering Feedback on Performance
Three importance of gathering fee...,
Ways to measure sales and promoti...
2
cards
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Retail Promotion & Digital Marketing
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