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Service Design and Marketing

This class was created by Brainscape user Jake Sinclair. Visit their profile to learn more about the creator.

By: Jake Sinclair
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Decks in this class (6)

Week 7: Crafting the Service Environment
Lo1 explain 4 purposes of well de...,
Lo2 demonstrate understanding of ...,
Lo4 demonstrate an understanding ...
5  cards
Week 8: Managing Customer Relationships
Lo1 explain importance of custome...,
Lo2 explain the economics of cust...,
Lo3 outline strategies to develop...
5  cards
Week 9: Integrated Services Marketing
Lo1 articulate the importance of ...,
Lo2 describe the challenges of se...,
Lo3 describe the 5 ws of marketin...
4  cards
Week 10: Understanding Costs and Developing Pricing and Balancing Capacity
Lo1 formulate pricing objectives,
Lo2 describe the foundations of p...,
Lo4 define and distinguish differ...
5  cards
Week 11: Managing the Customer Service Function
Lo1 describe the changing nature ...,
Lo2 demonstrate an understanding ...,
Lo3 distinguish between hard and ...
4  cards
Week 12: Handling Customer Complaints and Managing Service Recovery
Lo1 outline courses of action ope...,
Lo2 explain the factors influenci...,
Lo3 identify principles of an eff...
4  cards

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Service Design and Marketing

  • Class purpose General learning

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