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SS17: Sustainability Marketing

This class was created by Brainscape user Rim Rez. Visit their profile to learn more about the creator.

By: Rim Rez
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Decks in this class (11)

Chap1: Introduction
Book of frank martin belz,
How did the agriculture develop i...,
What mindset dominated in the 20t...
21  cards
Chap2: Socio-ecological problems
Draw the ecological product life ...,
What is an impact matrix draw the...,
Give the life cylce assessment me...
7  cards
Chap 3: Sustainable Consumption Patterns and Lifestyles
What influences most the subjecti...,
What is the ecological footprint,
When was the last time when the t...
20  cards
Chap 4: Sustainable Consumer Behavior
What are the four most environmen...,
Why do we behave the way we behav...,
Consumption process steps
14  cards
Guest lectures : Landpack and VATTER
What does landback do,
What does vatter do,
Whats sustainable about vatter
6  cards
Chap 6: Sustainability Marketing Strategies
Sustainability marketing strategi...,
A company s marketing strategy re...,
A company s marketing strategy ca...
28  cards
Chap. 7: Customer Solutions
Marketing myopia nearsightedness,
Customer pre purchase solutions,
Pre purchase solutions
12  cards
Chap. 8: Communications
Sustainability marketing communic...,
Sustainability marketing communic...,
The ambivalence of communication
29  cards
Customer Cost
What are the percieved benefits o...,
What are the percieved costs of t...,
What is the price
19  cards
Convenience
What is considered convenient,
What are the types of goods that ...,
What are the types of the stores
13  cards
Sus.Marketing Transformations
Describe outside in perspective,
Describe outside in and inside ou...,
What is an indirect marketing tra...
13  cards

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SS17: Sustainability Marketing

  • Class purpose General learning

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