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Strategic Marketing Management

This class was created by Brainscape user Trang Bui. Visit their profile to learn more about the creator.

By: Trang Bui
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Decks in this class (6)

1. Market-oriented perspectives underlie successful corporate, business, and marketing strategies
A strategy,
Definition suggests that a strate...,
Components of strategy
15  cards
Quiz chap 1
1 which level of strategy provide...,
2 what component of strategy invo...,
3 p 8 what question needs to be s...
22  cards
Quiz chap 2 - Corporate Strategies and their Marketing Implications
1 p 34 what is not true of the cr...,
2 p 34 the most useful mission st...,
3 p 38 what is the expansion for ...
21  cards
Quiz chap 5
1 p 114 what term is used to refe...,
2 p 114 which of the following st...,
3 p 115 statistical methods are n...
21  cards
Quiz chap 6
1 p 135 identify the process by w...,
2 p 135 which of the following in...,
3 p 135 136 if in a certain count...
21  cards
Quiz chap 7
1 p 154 identify the incorrect st...,
2 p 154 brand positioning refers ...,
3 p 155 physical positioning help...
4  cards

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Strategic Marketing Management

  • Class purpose General learning

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