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The Marketing Mix

This class was created by Brainscape user Arjun Dhillon. Visit their profile to learn more about the creator.

By: Arjun Dhillon
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Decks in this class (9)

Lecture 1 - Introduction to Marketing
What is the definition of marketing,
What is the marketing concept,
What
12  cards
Lecture 2 - Marketing Landscape
What 2 subsets is the marketing e...,
What does the macro environment c...,
Expand on technology
14  cards
Lecture 3 - Service Marketing
What are 5 characteristics of ser...,
What are the extras in the extend...,
What is the importance of people
12  cards
Lecture 4 - Product Management and Lifecycle (X)
Define product line,
Define product mix,
Define product portfolio
12  cards
Lecture 5 - Innovation and New Product Development
What are the 3 aspects of innovation,
What are different types of produ...,
What was schumpeters 1934 definit...
21  cards
Lecture 6 - Pricing (X)
What is the economist theory of p...,
Limitations of demand curve,
What are the 3 methods of pricing
13  cards
Lecture 7 - Place (Channels of Distribution)
What is a distribution channel,
What are the functions of channel...,
What are the 4 types of intermediary
15  cards
Lecture 8 - Direct Marketing and Sales Promotion
What is promotion mix,
What is direct marketing,
Factors that led to the growth of...
18  cards
Lecture 9 - Advertising and Public Relations
0  cards

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The Marketing Mix

  • Class purpose General learning

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