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UGBA 106 (Marketing)

This class was created by Brainscape user Prudvi Vuyyuru. Visit their profile to learn more about the creator.

By: Prudvi Vuyyuru
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Decks in this class (15)

Lecture 1: Marketing Strategy
What does the framework of market...,
What is stp what do they mean,
What is a value proposition and usp
8  cards
Lecture 2: Brand Architecture
What are the 5 different categori...,
What is a house of brands vs a br...,
What is sub branding and endorsed...
4  cards
Lecture 3: Product Portfolio Frameworks
What is the bcg product portfolio...,
What is aakers brand equity model,
Ansoff matrix for product market ...
4  cards
Lecture 5: Product Life Cycle
What is a linchpin,
What is a hitchhiker,
What are fighter brands
6  cards
Lecture 6: 6 Ms, Traditional/Non-Traditional Marketing
What are the 6 ms of marketing,
What is the traditional marketing...,
When is the best time to use non ...
4  cards
Lecture 7: Social Media Frameworks
What is the relationship between ...,
What does the traditional decisio...,
What are the 4 i s of mobile soci...
5  cards
Lecture 8: Push and Pull Marketing
What is pull marketing strategy a...,
What are the pros and cons of pus...
2  cards
Lecture 9: Direct vs. Indirect
What is the difference between an...,
What are some of the pros and con...,
What are the 3 kinds of distribut...
4  cards
Chapter 10: Sales Force 1
What are the 3 key sales force le...,
What are the 5 types of salesforce,
What are the 3 generic customer s...
6  cards
Chapter 11: Sales Force 2
What is a vertically integrated f...,
What is a horizontally integrated...,
What is a diagonally integrated f...
3  cards
Lecture 12: Channel Partners
What are 2 primary reasons for in...,
What is pmc alignment what are th...,
What is a coverage model
7  cards
Lecture 13: Franchise Dynamics
What is a franchise franchisor fr...,
What is brand personality by aaker,
What is brand diffusion
4  cards
Lecture 14: SaaS + Freemium
What is open source or freeware,
What is the freemium model,
What is saap software as a produc...
6  cards
Lecture 15: International Marketing
What is the shower approach and t...,
Companies with characteristics sh...,
When what are the pros and cons o...
5  cards
Lecture 16: General Strategy Frameworks
What is the pest macro trends ana...,
What is the pestel trends analysis,
What are porter s 3 generic strat...
5  cards

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UGBA 106 (Marketing)

  • Class purpose General learning

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