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Decks in this class (19)
1. Supply and Demand
Using a specific example illustra...,
Broadly explain the concept of su...,
Identify the different categories...
54
cards
2. Factors that Affect the Price of a Bottle of Wine
What are the 2 categories of,
What are the stages of factors th...,
What does the price of land refle...
71
cards
3. Types of Production Businesses
Define an estate,
Key advantages of estate producers,
Key disadvantages of estate produ...
31
cards
4. Getting Wine to Point of Sale
Generally wine sales are split in...,
What are the key advantages of se...,
What are the key disadvantages of...
26
cards
5. Wine Sales in the Retail Sector
What of wine is sold by volume th...,
Identify the different types of r...,
Define supermarket some egs
37
cards
6. Wine Sales in the Hospitality Sector
Identify and outline the 2 main t...,
Describe the range of wines usual...,
Describe the range of wines 5 usu...
9
cards
7. Monopolies and the Three-Tier System
What is the only major outlet in ...,
If a bar restaurant in a country ...,
What is the ultimate aim of a gov...
19
cards
8. Introduction to Marketing
Cim definition of marketing,
In terms of marketing what kind o...,
What is the ultimate aim of marke...
17
cards
9. Identifying the Product/Brand for Marketing
What are the 2 main types of prod...,
What are the 4 stages of a typica...,
What kind of marketing strategies...
33
cards
10. Identifying the Target Market
Define segmentation what are the ...,
What is the purpose of segmentation,
Geographic variables of segmentation
24
cards
11. Setting Objectives of the Marketing Strategy
What,
What are 7 possible aims of the m...
2
cards
12. Devising the Marketing Strategy
What are the 5 ps,
The 5 ps define product,
The 5 ps define price
40
cards
13. Implementing/Monitoring the Strategy
Once a marketing strategy is in p...,
How is the
2
cards
14. Marketing Options
What are some ways marketing can ...
1
cards
D2 Feedback Test
Advantages of a mid sized winery ...,
Disadvantages of a mid sized wine...,
Describe ladder branding and how ...
12
cards
Quiz - Factors that Affect the Price of a Bottle of Wine
What were the two global wine tre...,
There are several possible reason...,
13 if a producer has made too muc...
23
cards
Quiz - Wine Businesses
What are the different types of b...,
An estate producer produces wine ...,
Estates keep the entire process o...
16
cards
Quiz - Getting Wine to the Point of Sale
Wine sales are usually split into...,
There are pros of selling wines a...,
There are cons of selling wines a...
28
cards
Quiz - Marketing Analysis
What is the ultimate aim of marke...,
Although the marketing process of...,
Depending on the point in the pro...
27
cards
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WSET Level 4 D2 - Wine Business - Update 2023
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