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Year 1 - Introduction to Marketing

This class was created by Brainscape user Nana Koranteng. Visit their profile to learn more about the creator.

By: Nana Koranteng
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Decks in this class (15)

lesson 1
What is marketing aim and whaty i...,
What is amrketing,
Key stages of markeitng
8  cards
lesson 2
4 ways to facilitate exchange man...,
What is productr concept,
What does product concept imply
54  cards
unit revision lecture
Product conept,
Prodcuction concept,
Selling concept
82  cards
topic 3 / lecture 3
Marketing enviro amde up of,
What is the micro evnviro 3cs bui...,
Macroenviro to do w
11  cards
week 3
Mkt research,
Marketing reearchh is wheeas mark...,
What does customer expereince cx ...
34  cards
week 4
Marketing strateefy,
Strategic plannign
35  cards
week 5
What is comptitive analysis,
What are commpetiitve marketing s...,
Reactions patterns are how copeti...
35  cards
week 11
Positioniing statemtn,
What is goal of position statemtn,
What is purpose of positionig sta...
90  cards
week 19
What is product,
What is service,
Convenicence products
23  cards
week 20
What are disributio marekting cha...,
What are the 2 types of marketing...,
What is direc tdistribution
47  cards
week 21
What is snesory markeitn,
Auditory mkting,
What can auditory markting influence
7  cards
week 22 - pricing
Price,
Why pricing importnat,
Pricing plays key roleincreating ...
63  cards
week 25 - IMC
What is aristotles models of comm...,
What is mass commincation,
2 step model of communication
95  cards
week 26 - digitla mkting
Digitla mkting,
Waht is digitla media,
What are the 3 types of digitla m...
51  cards
week 29
Planned obsocoence mkting and bus...,
3 types of planned pbsolence,
What is ffuncitonal obsolence
20  cards

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Year 1 - Introduction to Marketing

  • Class purpose General learning

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