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1.1 meeting customer needs

This class was created by Brainscape user Jasmine Kaur. Visit their profile to learn more about the creator.

By: Jasmine Kaur
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Decks in this class (8)

The market
What is a mass market,
Advantages of operating in a mass...,
Disadvantages of operating in a m...
8  cards
the market 2
Define dynamic market,
Adapting to a dynamic market,
What is the market share
7  cards
the market 3
Define product innovation,
Benefits of product innovation,
Define process inovation
4  cards
market research
Define primary research,
Advantages of primary research,
Disadvantages of primary research
7  cards
market research 2
Product orientation,
Market orientation,
Benefits of market research
7  cards
market mapping
Define market mapping,
Advantages of market mapping,
Disadvantages of market mapping
6  cards
market mapping 2
Product differentiation by offeri...,
Benefits of having a usp,
Requirements for effective produc...
7  cards
market research 3
What does sampling involve,
Advantages of a sample,
Disadvantages of a sample
4  cards

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1.1 meeting customer needs

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