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Selina Wong
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Decks in this class (32)
1.1 - Why do businesses exist?
What does businesses create,
Why do businesses provide,
What is a product
16
cards
1.2 Understanding Businesses
What is a mission statement,
Who are the key audiences for a m...,
What are the common criticisms of...
13
cards
1.3 Importance of Cost and Revenue
How do you calculate profit,
What can revenue also be known as,
How do you calculate revenue
10
cards
1.4 - Different forms of businesses
What are the different forms of b...,
Describe how a public sector orga...,
Describe how a private sector org...
17
cards
1.45 - Market Capitalisation
What is a company,
What are shareholders,
Describe the features of private ...
18
cards
1.5 - Share Prices and Non-Profit Organisations
What is a share price,
What do listed companies do,
What must the company do if their...
9
cards
1.6 - External Environment
What model is used to analyse the...,
What does pestle stand for,
Give 2 examples for each element ...
29
cards
2.1 What do managers do?
What is management,
What are the 4 key elements manag...,
What types of data can be used fo...
6
cards
2.2 Management and Leadership Styles
Describe mcgregor theory x and y,
What are the different styles of ...,
Describe authoritarian leadership...
12
cards
2.25 - Tannenbaum-Schmidt Continuum
Why have several theorists not lo...,
Describe the tannenbaum schmidt c...,
What is meant by a subordinate
10
cards
2.3 Decision Making
What is decision making,
What does the decision making pro...,
What do managers make decisions a...
13
cards
2.4 - Decision Trees
What are decision trees,
What does a decision tree use to ...,
What is the 4 step approach to de...
6
cards
2.5 - Stakeholders
What is a stakeholder,
What are the different types of s...,
What are the key concepts of inte...
7
cards
PLC (16 Marker)
What is a plc,
What are the requirements s plc m...,
Advantages of a plc
4
cards
3.1 - Introduction to Marketing
What is marketing,
When does a market exist,
What are the key elements of mark...
9
cards
3.2 - Marketing Objectives
What are the key marketing object...,
Describe what happens when there ...,
What is forcely competitive marke...
8
cards
3.3 - Market Research
What is market research,
What does the right kind of marke...,
Give examples of what the right m...
23
cards
3.4 - Market Mapping
What is market mapping,
What will managers use various to...,
What are confidence levels
12
cards
3.5 - Sampling
What is sampling,
How do you conduct random sampling,
How do you conduct stratified sam...
8
cards
3.6 - Confidence intervals/ Market Mapping
What is a confidence level,
What is a confidence interval,
What is a confidence interval als...
8
cards
3.7 - Market Data and Price Elasticity
What is price elasticity of demand,
How do you calculate ped,
What are the key factors examples...
16
cards
3.8 - Market Segmentation
What is market segmentation,
What are the socio economic groups,
What are the main segmentation cr...
10
cards
3.9 - Targeting
What is market targeting,
What are the influences of targeting,
What can businesses do by selecti...
11
cards
3.10 - Market Positioning
What is market positioning,
What can market positioning be us...,
What are the benefits of market p...
5
cards
3.11 - Marketing Mix
What is the marketing mix,
How is the marketing mix analysed,
What are the 7ps of the marketing...
10
cards
3.12 - Product
A product can be,
What will the decisions about a p...,
What are the influences of a new ...
5
cards
3.135 - Product Life Cycle
What is the product life cycle,
What are the stages in the produc...,
Describe the introduction stage o...
9
cards
3.135 - Boston Matrix
What is the boston matrix,
What are the elements of the bost...,
What is question marks problems w...
8
cards
3.14 - Pricing of a Product
What are the different pricing me...,
Describe price skimming,
Describe penetration pricing
9
cards
3.15 - Promotion
What is branding,
Why is branding done,
Why do businesses promote
12
cards
3.16 - Place
What is distribution,
What is a distribution channel,
What are intermediaries
11
cards
3.17 - People, Process and Physical Environment
What is people,
Describe the people element of th...,
What is process
7
cards
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A Level Business Studies
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