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O M
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Decks in this class (24)
1.1.1 The Market
What is a market,
What is a mass market,
What is a niche market
33
cards
1.1.2 Market Research
What is product orientation,
What is market orientation,
What is market research
25
cards
1.1.3 Market Positioning
What is market positioning,
What is a market map,
What do market maps do
17
cards
1.2.1 Demand
What is demand,
What does a demand curve show,
What causes an extension in demand
14
cards
1.2.2 Supply
What is supply,
What does a supply curve show,
What causes an extension in supply
9
cards
1.2.3 Markets
What is demand,
What is supply,
What is market equilibrium equili...
23
cards
1.2.4 Price Elasticity of Demand
What is price elasticity of deman...,
Ped equation,
Percentage change equation
16
cards
1.2.5 Income Elasticity of Demand
What is income elasticity of dema...,
What is the income elasticity of ...,
What happens if there s an increa...
10
cards
1.3.1 Product/Service Design
What is the marketing mix,
What are the elements in the exte...,
What are the four elements of the...
9
cards
1.3.2 Branding and Promotion
What is promotion and why is desi...,
What is promotional mix,
What are the main element of the ...
37
cards
1.3.3 Pricing Strategies
What is dynamic pricing,
What is penetration pricing,
What is price skimming
13
cards
1.3.4 Distribution
What is the distribution channel,
What is the main objective of dis...,
What are short distribution channels
26
cards
1.3.5 Marketing Strategy
What is the product life cycle,
What are the 5 stages of the prod...,
How can using the product life cy...
25
cards
1.4.1 Approaches to Staffing
0
cards
1.4.2 Recruitment, Selection and Training
0
cards
1.4.3 Organisational Design
What is hierarchy,
How is an organisation divided up,
What are the three types of organ...
26
cards
1.4.4 Motivation in Theory and Practice
0
cards
1.4.5 Leadership
0
cards
1.5.1 Role of an Entrepreneur
What is an entrepreneur,
What does creating and setting up...,
What is intrapreneurship
7
cards
1.5.2 Entrepreneurial Motives and Characteristics
What are the characteristics of a...,
What are the skills required to b...,
What are the reasons why people s...
13
cards
1.5.3 Business Objectives
Why do businesses set objectives,
What are possible business object...,
What is sales maximisation
9
cards
1.5.4 Forms of Business
What is a sole trader,
What is unlimited liability,
What are advantages of sole traders
27
cards
1.5.5 Business Choices
What is opportunity cost,
What is a trade off
2
cards
1.5.6 Moving from Entrepreneur to Leader
0
cards
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A level business theme 1
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A Level Business Theme 1
- 24 decks
- 475 flashcards
- 516 learners
Decks:
151 Role Of An Entrepreneur, 154 Forms Of Business, 153 Business Objectives, And more!
