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A-Level Business Unit 3

This class was created by Brainscape user Adam Bellamy. Visit their profile to learn more about the creator.

By: Adam Bellamy
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Decks in this class (14)

Marketing Objectives
What is marketing,
What do the processes of marketin...,
What is the role of marketing
11  cards
Primary Market Research
How is primary research used in m...,
How is primary research used in a...,
Why does a business conduct marke...
9  cards
Secondary Market Research
What is secondary research,
What is internal secondary research,
What is external secondary research
10  cards
Analysing Market Data
What are some methods of analysis,
What is market size,
What is sales growth
3  cards
Sampling
Why should a business sample,
What are the three key sampling m...,
What is random sampling
9  cards
Extrapolation
What is extrapolation,
What s the calculation method,
What are differences in these met...
5  cards
Correlation
What is correlation,
What do the characteristics of th...,
How can a business use correlation
3  cards
Price Elasticity Of Demand
What is ped,
How do we calculate percentage ch...,
What does a change in price usual...
16  cards
Income Elasticity Of Demand
What is yed,
What are the coefficients of yed,
What are normal necessities
6  cards
Using Technology To Collect Marketing Data
What do businesses use technology...,
What technology is used,
How does a business use the inter...
9  cards
Summary: Collecting Data To Make Marketing Decisions
How does a business identify,
What is the next step after ident...,
What are advantages of collecting...
4  cards
Marketing Map
How does a business anticipate af...,
What is a marketing map,
What do the factors of the map mean
5  cards
STP: Market Segmentation
What is stp,
What is segmentation,
How do customers differ
16  cards
STP: Targeting And Positioning
What is targeting,
What are niche and mass markets,
What is niche marketing
14  cards

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A-Level Business Unit 3

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