This class was created by Brainscape user Christopher Shearer.
By:
Christopher Shearer
- decks
- flashcards
- learners
Decks in this class (8)
Chapter 1 - Advertising and IMC Today
Actual consumers 0,
Action advertising 1,
Advertising 2
20
cards
Chapter 2 - Evolution of IMC
Brand 1,
Branding 2,
Consumer packaged goods 3
7
cards
Chatper 3 - Regulatory and Economic Aspects
Affirmative disclosure 1,
Better business bureau 2,
Comparative advertising 3
8
cards
Chapter 3 - Part 2
Intellectual property 1,
Long term macro arguments 2,
Nonproduct facts 3
8
cards
Chapter 4
Clearance advertising 1,
Fee commission combination 2,
Full service advertising agency 3
13
cards
Chapter 6 - Determinants of Campaign Strategy
0
cards
Chapter 5
Centers of influence 0,
Business markets 1,
Elaboration likelihood model 2
7
cards
Chapter 11
Do you love baberz 1,
Benefit headline 2,
Body copy 3
13
cards
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Advertising
- Class purpose General learning
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