This class was created by Brainscape user Edward Zel. Visit their profile to learn more about the creator.
By:
Edward Zel
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Decks in this class (31)
Search Fundamentals Review
Creating your ad campaign 1,
Creating your ad campaign 2,
Creating your ad campaign 3
11
cards
Using Keyword Matching Options
Keywords aren t case sensitive wh...,
You can make bulk changes to your...,
Using symbols with your keywords 3
14
cards
Account, campaign, and ad group performance
Create save and schedule reports 1,
To view you scheduled reports you...,
In addition to adjusting the freq...
6
cards
Ad Formats
Text ads are sometimes known as 1,
Here are a few things that great ...,
Using ads from the shared library 3
42
cards
Ad Formats 2 - Product Listing Ads
Using shopping ads for your produ...,
Using shopping ads for your produ...,
Note product listing ads can be t...
34
cards
Ad Formats 3 - Using Dynamic Search Ads
While most search ads use keyword...,
Instead dynamic search ads automa...,
Who should use dynamic search ads 3
37
cards
Ad Formats 4 - Google Places, Phone and More
What are the benefits of using go...,
What call extensions do 2,
How you benefit from call extensi...
28
cards
Ad and Site Quality
Check and understand quality score 1,
Having a high quality score means...,
Checking your quality score 3
33
cards
AdWords Tools 1
Overview of adwords tools 1,
What does the account management ...,
What does the keyword tools do 3
21
cards
AdWords Tools 2 - Targeting Tools
Target ads to geographic locations 1,
Location targeting helps you focu...,
Targeting the right locations for...
17
cards
Performance Monitoring and Reporting 1
What are some of the most frequen...,
What are some of the most frequen...,
What does the dimensions tab let ...
28
cards
Performance Monitoring and Reporting 2
Measuring reach and frequency 1,
Daily weekly and monthly reach an...,
See reach and frequency data in t...
14
cards
Optimizing Performance / Experiments
The opportunities tab 1,
What the opportunities tab helps ...,
About campaign experiments 3
30
cards
Using keyword insertion
Keyword insertion allows you to 1,
Keyword insertion can help make y...,
To use keyword insertion you just...
30
cards
Get ideas to improve your account
Get ideas to improve your account 1,
Opportunities related to keywords 2,
Opportunities related to bids and...
16
cards
Performance, Profitability, and Growth
Scaling budget by performance 1,
Best practice even for campaigns ...,
A campaign that scales by perform...
30
cards
AdWords API
Adwords application programming i...,
The api is flexible and functiona...,
Getting started with the api 3
17
cards
iPass - Search Fundamentals
Which of the following is not a v...,
A campaign is opted in to the sea...,
____ or ____ word keyword phrases...
17
cards
iPass - AdWords API
The api allows developers to crea...,
Automated adwords reporting and b...,
How long is an api user given to ...
8
cards
iPass - Ad Formats
If you enable location extensions...,
Ads with location extensions can ...,
By using the same destination url...
17
cards
iPass Performance Profitabiliy Growth
An advertiser sells an assortment...,
Which of the following is the cor...,
How does an advertiser calculate ...
10
cards
iPass - AdWords Tools 1
Adwords offers two tools to help ...,
If a daily budget has not been en...,
Keyword grouper the keyword group...
28
cards
iPass - AdWords Tool 2
What are three estimates you get ...,
What is an estimate you will not ...,
Import share file aes view propos...
17
cards
iPass - Ad & Site Quality
An advertiser opts to see figures...,
Andy is advertising his latest ge...,
What are some examples of the don...
16
cards
iPass - Optimizing Performance
Does increasing your daily budget...,
Does broadening location targetin...,
When optimizing an advertiser sho...
17
cards
iPass - Performance Monitoring Reporting
To calculate an ad s conversion r...,
Is there a report for language lo...,
To being performance tracking you...
40
cards
iPass - Exam Notes 1 Missed
John manages six accounts and he ...,
When calculating the actual cost ...,
Is it a valid reason when an isp ...
24
cards
iPass - Exam Notes 2 Missed
At the campaign level you can spe...,
When a user is given standard acc...,
With standard access to mcc can a...
14
cards
iPass - Exam Notes 3 Missed
Identifying and correcting _____ ...,
A developer or authentication tok...,
The reason why an advertiser has ...
11
cards
Gyani Akash Test
What is the main role of conversi...,
One of the reasons for clicks to ...,
If a red circle appears at a row ...
20
cards
Quizelt Notes
Item with a comment to see all it...,
Unposted change 2,
What do you understand by words f...
7
cards
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AdWords Advanced Search
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