This class was created by Brainscape user Makenna Duchene. Visit their profile to learn more about the creator.

Decks in this class (14)

Intro
Using digital media to achieve co...,
Maximizing sales through digital ...,
1 wider reach 2 cost effective 3 ...
11  cards
Microenvironment
Different forms of online presenc...,
Understand the level of interest ...,
Process of comparing actual 3
23  cards
Macroenvironment
Technological legal social econom...,
Protocol at the foundation of the...,
The ___ ___ is the part of a netw...
31  cards
Applications of AI
__ ___ is an approach to making 1,
Determine price structure 2,
1 data analysis 2 demand forecast...
16  cards
Digital Branding & Marketing Mix
The process of creating a unique ...,
Assets or liabilities linked to a...,
How customers perceive their own ...
23  cards
Online Revenue Models
Main types of online revenue mode...,
Cost per mille 2,
Cost per click 3
11  cards
SEM
Promoting an organization through...,
Web page that a search engine suc...,
Consumers who are more likely tha...
29  cards
SEO
Is the process of refining your w...,
Location of the user searching is...,
A system developed by google 3
30  cards
Web Analytics (Exam 2)
__ are used to describe data whil...,
___ are files that are exchanged ...,
A single visit or interaction by ...
30  cards
Email Marketing (Exam 2)
A structured systematic process t...,
Start with the customer who are y...,
Measure and analyze your email 3
21  cards
Chatbot Python (Exam 2)
A computer program that simulates...,
1 import corpus 2 preprocess data...,
The training data needed for the ...
9  cards
Mobile Marketing (Exam 2)
A set of practices that enables o...,
Mobile marketing is centered on t...,
Desktop users bigger screen 3
20  cards
Social media (Exam 2)
A form of internet marketing util...,
Reach new prospects through share...,
Communicating brand perception an...
21  cards
Social Listening Roberta (Exam 2)
Process of computationally 1,
A fundamental aspect of the socia...,
Which types of conversations are ...
16  cards

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Analytics

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