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AS Business Studies Theme 1

This class was created by Brainscape user Emma Shearman. Visit their profile to learn more about the creator.

By: Emma Shearman
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Decks in this class (18)

Business Objectives
What are examples of entrepreneur...,
What are the three types of goals...,
What are other possible objective...
11  cards
Types of Market
In what ways can the size of a ma...,
What are the advantages of mass m...,
What are the disadvantages of mas...
24  cards
Market Research
Define product orientation,
Define market orientation,
Define market research
20  cards
Market Positioning and Segmentation
Define market segment,
In which ways can the business se...,
What are the benefits to market s...
10  cards
Demand
Define demand,
What are the factors affecting de...,
Define substitutes
24  cards
Supply
Define supply,
What are the non price factors af...,
Define indirect taxes
4  cards
Marketing Strategy
Define a marketing strategy,
Define marketing tactics,
Define the marketing mix
19  cards
Product/Service Design
Define the design mix,
How can the issue of the environm...,
How can the issue of ethical sour...
6  cards
Pricing Strategies
Define price,
Define pricing strategies,
Define price skimming
19  cards
Branding and Promotion
Define promotion,
Define the promotional mix,
What are the methods of promotion
36  cards
Distribution
Define distribution,
Define distibution channels,
What types of distribution channe...
10  cards
Approaches to Staffing
Define a hard approach to staffing,
Define a soft approach to staffing,
What are the characteristics of a...
23  cards
Recruitment, Selection and Training
What are the reasons for recuitment,
What is the recruitment process,
Define a job description
21  cards
Motivation in Theory and Practice
What are the benefits of a more m...,
What are examples of financial mo...,
What are examples of non financia...
31  cards
Organisational Structures
Define organisational structure,
Define span of control,
Define chain of command
23  cards
Entrepreneurship
Define an entrepreneur,
Define a business opportunity cost,
Define a trade off
15  cards
Leadership
Define leadership,
Define management,
Describe autocratic leadership
15  cards
Forms of Business
Define public limited companies,
Define stock market flotation,
What are the advantages of becomi...
24  cards

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AS Business Studies Theme 1

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