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Kiara Disch
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Decks in this class (12)
Chapter 1: Business processes and marketing concept
How is a company defined,
What does socio in sociotechnical...,
What does technical mean in socio...
133
cards
Chapter 2 and 3: Market Analysis and Marketing Strategy
What should be the management s o...,
What is the definition of a market,
In which forms can markets occur
129
cards
Chapter 4: Products and Services
What is the definition of custome...,
What does the product policy enco...,
What is the system of conception ...
79
cards
Chapter 5: Price, Promotion and Place
What significance do prices have ...,
What is the definition of pricing...,
What is the contraction policy
74
cards
Chapter 6: Controlling and Innovation
What controlling,
What are countable kpis,
What are characteristics of marke...
42
cards
Chapter 7: Management and management models
Which are the environmental spheres,
What is the relevance of the stak...,
Which are the stakeholders
57
cards
Chapter 8: Decisions and Communications
What do main management tasks inc...,
Which steps come before implement...,
What do decisions have an impact on
57
cards
Chapter 9: Strategy and Development Modes
What is the primary purpose of st...,
Can strategies be both explicit a...,
From where can strategies origina...
99
cards
Case Study and how to solve it
What does the value creation of t...,
Which of the general company goal...,
To which value configuration does...
37
cards
Chapter 10: Structure and Culture
What are the three ways the term ...,
What is the instrumental perspect...,
What are organizational structures
68
cards
Chapter 11: Leadership and Governance
What are companies and organizati...,
What is leadership,
What does leadership require
106
cards
Chapter 12: Environment and issues of interaction
How do organizations interact wit...,
What are the positive and negativ...,
What are the environmental sphere...
62
cards
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