This class was created by Brainscape user Pauline Yap. Visit their profile to learn more about the creator.
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Pauline Yap
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Decks in this class (9)
2: Customer-Based Brand Equity and Brand Positioning
What is customer based brand equity,
What are the marketing advantages...,
What does customer knowledge drives
21
cards
3: Brand Resonance
What is brand resonance,
What is the brand resonance pyram...,
What are four stages of brand bui...
21
cards
4: Choosing Brand Elements to Build Brand Equity
What are the different types of b...,
What is an ideal brand element,
What are the 6 criterias of brand...
4
cards
5: Communicating the Brand Position through Marketing Programs to Build Brand Equity
What are the new approaches embra...,
What is one of the most important...,
What is the objective of value pr...
7
cards
6: Leveraging Secondary Brand Associations to Build Brand Equity
What are the three important fact...,
What does leveraging secondary as...,
What is the commonality leveragin...
11
cards
7: Designing and Implementing Brand Architecture Strategies
What are the steps to developing ...,
What are the 3 important characte...,
What are the 2 brand extensions
18
cards
8: Introducing and Naming New Products and Brand Extensions
What are the 3 approaches when in...,
What is brand extension,
What are the 2 kinds of extensions
9
cards
9: Managing Brands Over Time
What are the 4 components to rein...,
What are the 2 key aspects of mai...,
What are the 2 strategic options ...
7
cards
10: Managing Brands Over Geographic Boundaries and Market Segments
What are the downsides of regiona...,
What is the upside of regionaliza...,
What are the forces that have enc...
9
cards
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BM
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