Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Branding

This class was created by Brainscape user Alice Wachtmeister. Visit their profile to learn more about the creator.

By: Alice Wachtmeister
Start Studying

Decks in this class (11)

The World Of Branding
Define product,
What are the elements of a product,
What is a brand
14  cards
Brand Equity From The Customers Perspective
What is the customers choice process,
What is customers decision making...,
What is involvement
18  cards
Brand Positioning and Brand Values
What are the stages of brand deve...,
What are the branding objectives ...,
Define marketing
18  cards
Building Brand Equity
What are typical brand elements i...,
What are the criteria for choosin...,
What is landors brand name taxono...
16  cards
Brand Equity And The Marketing Mix
What are the key drivers in build...,
What was the old marketing world ...,
What is the new marketing world 5...
21  cards
Marketing Communications And Brand Equity
What is schramms model of communi...,
What is integrated marketing comm...,
What is the information processin...
15  cards
Assessing brand equity
What is a brand equity measuremen...,
What is the brand value chain,
What is a brand audit
15  cards
Branding strategies and brand extensions
What is brand architecture,
What is the purpose of brand arch...,
What is a product line
22  cards
Managing brands over time
Why do we have to manage brands o...,
Explain how one can understand th...,
In order to reinforce brands what...
13  cards
Managing brands internationally
Why do brands expand globally 6 t...,
What are the reasons for global m...,
Define globalisation
9  cards
internationalisation of services
Define international services,
What is important to consider reg...,
Why expand service firm into inte...
15  cards

More about
Branding

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Alice Wachtmeister's Branding flashcards for their the university of Kent class now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Brand A
  • 8 decks
  • 325 flashcards
  • 1 learners
Decks: Brandverzekeringsmarkt, Wetsartikelen, Risicobeoordeling Brand, And more!
BRAND MANAGEMENT
  • 17 decks
  • 251 flashcards
  • 1 learners
Decks: 11 Defining Brands, 12 Brand Functions, 21 23 Conceptualizing Brand Equity Cbbe, And more!
Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions