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Sara Em
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Decks in this class (12)
Chapter 1: Global Environmental Drivers
International marketing,
According to the international ma...,
According to the international ma...
67
cards
Chapter 3: The Role of Culture
Culture,
In the definition of culture what...,
The culture definition mentions d...
99
cards
Chapter 4: The Economic Environment
Population,
Age distribution and life expecta...,
Household
61
cards
Chapter 5: The Political and Legal Environment
International managers as change ...,
Firms are affected by government ...,
Gray market
83
cards
Chapter 6: Consumer, Industrial, and Government Markets
Global consumer,
Emergence of global consumer coin...,
Emergence of global consumer coin...
163
cards
Chapter 7: Strategic Planning
Even the biggest companies in the...,
Formal strategic planning contrib...,
Formal strategic planning contrib...
115
cards
Chapter 9: Market Entry and Expansion
A model of international entry an...,
The major motivations for firms t...,
Proactive motivations
158
cards
Chapter 11: Product Management
Standardization vs adaptation fac...,
Regional country or local charact...,
Product characteristics
126
cards
Chapter 12: Global Marketing of Services
What is the difference between se...,
Services differ from goods most s...,
Why do services require new chann...
51
cards
Chapter 13: Advertising, Promotion, and Sales
Marketing communications process,
Planning promotional campaigns,
The target audience
125
cards
Chapter 14: Pricing Strategies and Tactics
Price,
The alternative strategies for fi...,
Skimming
162
cards
Chapter 15: Global Distribution and Logistics
Today s topics,
Channel structure performs,
Channel design
193
cards
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BUSI 338
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