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Sara Em
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Decks in this class (12)
Chapter 1: Global Environmental Drivers
International marketing 1,
According to the international ma...,
According to the international ma...
67
cards
Chapter 3: The Role of Culture
Culture 1,
In the definition of culture what...,
The culture definition mentions d...
99
cards
Chapter 4: The Economic Environment
Population 1,
Age distribution and life expecta...,
Household 3
61
cards
Chapter 5: The Political and Legal Environment
While deciding upon a firm s inte...,
What are firms affected by and ho...,
Gray market goods 3
83
cards
Chapter 6: Consumer, Industrial, and Government Markets
Global consumer 1,
Emergence of global consumer coin...,
Globalization 3
163
cards
Chapter 7: Strategic Planning
Even the biggest companies in the...,
How does formal strategic plannin...,
Formal strategic planning contrib...
115
cards
Chapter 9: Market Entry and Expansion
A model of international entry an...,
The major motivations for firms t...,
Proactive motivations 3
158
cards
Chapter 11: Product Management
Standardization vs adaptation fac...,
Regional country or local charact...,
Product characteristics 3
126
cards
Chapter 12: Global Marketing of Services
What is the difference between se...,
Services differ from goods most s...,
Why do services require new chann...
51
cards
Chapter 13: Advertising, Promotion, and Sales
Marketing communications process 1,
Planning promotional campaigns co...,
The target audience 3
125
cards
Chapter 14: Pricing Strategies and Tactics
Price 1,
The alternative strategies for fi...,
Skimming 3
162
cards
Chapter 15: Global Distribution and Logistics
Today s topics 1,
Channel structure performs 2,
Channel design 3
193
cards
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BUSI 338
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