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Tushar Sharma
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Decks in this class (22)
Marketing - 3.1
Role of marketing,
Why spending patterns may change,
Why markets are becoming more com...
7
cards
2.1.1 - IMPORTANCE OF A WELL MOTIVATED WORK FORCE
Why do people work,
Benefits of a well motivated work...,
What is maslows hierarchy of needs
5
cards
Marketing - 3.2 (Market Research)
What are the two types of orienta...,
Primary research define pros and ...,
Secondary research define pros an...
14
cards
Marketing - 3.3.2 (Price)
6 methods of pricing,
Cost plus pricing define pros and...,
Competitive pricing define pros a...
7
cards
Marketing - 3.3.4 (Promotion)
2 types of advertising,
5 main methods of advertising,
Television pros and cons
11
cards
Marketing - 3.3.3 (Place)
Ways of getting to the consumer,
Producer to consumer direct selli...,
Producer to retailer to consumer
5
cards
MARKETING - 3.3.5 (TECHNOLOGY)
Opportunities of e commerce,
Threats of e commerce,
Advertising on social media pros ...
4
cards
2.2.1 AND 2.2.2
What is span of control,
What is chain of command,
What is an organisational structure
8
cards
Marketing - 3.3.1 (Product)
Benefits of developing new products,
Costs for developing new products,
Brand loyalty and image
11
cards
MARKETING - 3.4 (MARKETING STRATEGY)
What is marketing strategy,
What are some examples of legal c...,
Opportunities for entering new ma...
5
cards
2.1.2 - METHODS OF MOTIVATION
Examples of financial awards,
Wages define pros and cons,
Salary define pros and cons
10
cards
2.3 - RECRUITMENT, SELECTION AND TRAINING
What is the whole recruitment pro...,
What is internal recruitment,
What is external recruitment
18
cards
2.2.3 AND 2.2.4 - LEADERSHIP AND TRADE UNIONS
What is autocratic leadership pro...,
Democratic leadership pros and cons,
Laissez faire pros and cons
5
cards
INCOME STATEMENTS
Cost of sales,
Expenses,
Gross profit
8
cards
BALANCE SHEETS
What is a balance sheet,
Non current assets,
Current assets
11
cards
2.4 - COMMUNICATION
Benefits of effective communication,
Internal communication,
External communication
9
cards
CASH FLOW FORECASTS
What is cash inflow,
What is cash outflow,
Why cash is important
10
cards
FINANCIAL RATIOS
Gross profit margin,
Profit margin,
Return on capital employed roce
15
cards
SOURCES OF FINANCE
Why does a business need finance,
Start up capital meaning,
Working capital meaning
20
cards
6.1.1 - GOV OBJECTIVES
4 gov objectives,
Inflation,
Unemployment level
10
cards
6.1.1 - BUSINESS CYCLE
4 stages of the business cycle,
What happens in growth,
What happens in boom
5
cards
GOV INTERVENTIONS
How external influences can affec...,
Fiscal policies 2 main things,
Gov spends money for
11
cards
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Business
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