This class was created by Brainscape user Ally Marshall. Visit their profile to learn more about the creator.
By:
Ally Marshall
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Decks in this class (31)
Section 1.1.1 Introduction to Marketing
0
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Section 1.1.2 The Market
Mass marketing,
An example of mass marketing,
The ultimate prize of mass marketing
11
cards
Section 1.1.3 Market Research
0
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Section 1.1.4 Market Positioning
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Section 1.2.5 Demand
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Section 1.2.6 Supply
0
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Section 1.2.7 Markets and Equilibrium
0
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Section 1.2.8 Price Elasticity of Demand
0
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Section 1.2.9 Income Elasticity of Demand
0
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Section 1.3.10 Product and Service Design
0
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Section 1.3.11 Branding and Promotion
0
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Section 1.3.12 Pricing Strategies
0
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Section 1.3.13 Distribution
0
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Section 1.3.14 Product Life Cycle and Portfolio
0
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Section 1.3.15 Marketing Strategy
0
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Section 1.4.17 Approaches to Staffing
0
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Section 1.4.18 Recruitment, Selection and Training
0
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Section 1.4.19 Organisational Design
0
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Section 1.4.20 Motivation In Theory
0
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Section 1.4.21 Motivation In Practice
0
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Section 1.4.22 Leadership
0
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Section 1.5.23 Role of an Entrepreneur
0
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Section 1.5.24 Entrepreneurial Motives and Characteristics
0
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Section 1.5.25 Business Objectives
0
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Section 1.5.26 Forms of Business
0
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Section 1.5.27 Business Choices
0
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Section 1.5.28 Moving from Entrepreneur to Leader
0
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Section 2.1.30 Sources of Finance: Internal and External
Sources of finance,
What do new businesses starting u...,
What do inexperienced entrepreneu...
38
cards
Section 2.1.31 Liability and Finance
Liability and finance,
Unlimited liability,
If the business loses 1 million t...
38
cards
Section 2.1.32 Planning and Cash Flow
Planning and cash flow,
A good plan should be,
A good plan should explain
57
cards
Defenitions to remember for this test
The market,
Economies of scale,
Franchise
26
cards
More about
Business
- Class purpose General learning
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