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Decks in this class (17)
Business activity, economic sector 1.1 + 1.2
Land 1,
Labour 2,
Enterprise 3
20
cards
Enterprise, business growth and size 1.3
Characteristics of successful ent...,
Purpose and key elements of a bus...,
The importance of having a busine...
17
cards
Types of business organisation 1.4
Sole traders 1,
Partnerships 2,
Private limited companies 3
22
cards
business and stakeholder objectives 1.5
Businesses objectives 1,
The importance of business object...,
Internal stakeholder groups 3
14
cards
Human Resource management 2.1
Advantages of internal recruitment 1,
Advantages of external recruitment 2,
Disadvantages of internal recruit...
29
cards
Organisation and management 2.2
Human resources 1,
Marketing 2,
Finance 3
29
cards
methods of communication 2.3
Why communication is important 1,
Oral communication 2,
Written communication 3
12
cards
Motivating employees 2.4
The benefits of a well motivated ...,
Why motivation is important 2,
Maslows hierarchy 3
9
cards
Marketing and the Market 3.1
What is marketing 1,
Mass market 2,
Mass market advantages 3
15
cards
Methods of Market research 3.2
What is market research 1,
Why businesses use market research 2,
Primary research methods 3
24
cards
Marketing mix (product) 3.3
What is a brand image 1,
Why is brand image important 2,
What is the role of packaging in ...
21
cards
Marketing Mix (price) 3.3
What is cost plus pricing 1,
What is penetration pricing 2,
What is competitive pricing 3
15
cards
Marketing Mix (place)-3.3
Advantages of direct to customers 1,
Advantages of through retailers 2,
Advantages of wholesalers 3
8
cards
Marketing mix (Promotion) - 3.3
Why do employees get promoted 1,
Methods of sales promotion compet...,
Methods of sales promotion specia...
9
cards
Marketing mix + legal controls - 3.3, 3.4
Examples of ecommerce 1,
Advantages of ecommerce for busin...,
Disadvantages of ecommerce for bu...
9
cards
Production of goods and services - 4.1
Calculate labour productivity 1,
Why is efficiency important for a...,
How to increase efficiency 3
20
cards
Costs, scale of production and break-even analysis - 4.4
Q what are costs 1,
Q what are fixed costs 2,
Q what are variable costs 3
21
cards
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