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Jess Bond
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Decks in this class (23)
Exam question structure
0
cards
Formula
Profit,
Total cost,
Total revenue
17
cards
The Market 1.1.1
What is a market,
What is the aim of marketing,
What is market research
24
cards
Market Research 1.1.2
What is market research,
How is market research useful,
What is product orientation
31
cards
Market Positioning 1.1.3
Fv,
How does market positioning work,
What is market positioning used for
15
cards
Demand 1.2.1
What dos demand refer to,
When and how does effective deman...,
What is the basic law of demand
21
cards
Supply 1.2.2
What is supply,
What is the basic law of supply,
Explain why the law of supply works
6
cards
Markets and Equilibrium 1.2.3
When is a market said to be at eq...,
Why does the equilibrium point ch...,
What is pe known as
5
cards
Price Elasticity of Demand 1.2.4
What does elasticity measure,
What does price elasticity of dem...,
What is the ped calculation
15
cards
Marketing Mix + Strategy 1.3.1
What does good design contribute to,
What 3 elements does the traditio...,
What do you focus on when thinkin...
10
cards
Branding and Promotion 1.3.2
What is a brand,
What are the key benefits of bran...,
What is a product brand and example
25
cards
Pricing Strategies 1.3.3
What is price,
What are the main financial objec...,
What are the main marketing objec...
20
cards
Distribution 1.3.4
What is distribution,
What is the aim of effective dist...,
What influences the methods of di...
22
cards
Marketing Strategy 1.3.5
What are the key uses of the prod...,
What are the 5 stages of the prod...,
Key points about the development ...
25
cards
Approaches to staffing 1.4.1
How do soft hrm business who trea...,
How do hard hrm business who trea...,
Positive and negative of a soft h...
38
cards
Recruitment, selection, and training 1.4.2
How is the way we work changing r...,
What are the 4 main reasons why b...,
What are the 2 main costs connect...
22
cards
Organisational Design 1.4.3
What does an organisational struc...,
What does the organisational stru...,
What does an organisation chart i...
30
cards
Motivation in theory and practise 1.4.4
What is motivation,
What are the 2 broad approaches f...,
What are the 4 theories of motiva...
39
cards
Leadership 1.4.5
What is leadership,
What is leadership important in b...,
What is the difference between a ...
17
cards
Forms of Business
What are private sector businesses,
What is the difference between un...,
What does unlimited liability mean
12
cards
Sales revenue and costs
0
cards
Breakeven
0
cards
Budgets
What is a budget,
What is the purpose of budgeting ...,
What is the income budget
15
cards
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Business
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