This class was created by Brainscape user violeta g. Visit their profile to learn more about the creator.
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violeta g
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Decks in this class (16)
Unit 20 - Entrepreneur
Characteristics 5,
Skills 5,
Why people become entrepreneurs f...
6
cards
Unit 1 - Market
Def mass market,
Def niche market,
Characteristics mass market 7
15
cards
Unit 2 - Market Research
Def consumer panels,
Def database,
Def focus group
16
cards
Unit 3 - Market Positioning
Def added value,
Def competitive advantage,
Market map
6
cards
Unit 4 - Demand
Def demand,
Def demand curve,
Non financial reasons for change ...
7
cards
Unit 5 - Supply
Def supply,
Def supply curve,
Factors leading to change in supp...
4
cards
Unit 6 - Markets
Def equilibrium price market clea...,
Def excess demand,
Def excess supply
5
cards
Unit 9 - Product/ Service Design
Elements of design mix,
Def design mix,
Def consumer durables
9
cards
Unit 10 - Branding And Promotion
Different places for advertisemen...,
Above the line promotion kinds 3,
Kinds of below the line promotion 3
19
cards
Unit 11 - Pricing Strategies
Def pricing strategy,
Def cost plus pricing,
Def mark up
11
cards
Unit 7 - Price Elasticity Of Demand
Def price elasticity of demand ped,
Equation of price elasticity,
Equation of percentage change
13
cards
Unit 8 - Income Elasticity Of Demand
Def discretionary expenditure,
Def income elastic demand,
Def income inelastic demand
9
cards
Unit 12 - Distribution
Which of the 4 ps is this,
Def agent or broker,
Def breaking bulk
15
cards
Unit 13 - Marketing Strategy
Def boston matrix,
Def extension strategies,
Def marketing strategies
18
cards
Unit 14 - Approaches To Staffing
Def collective bargaining,
Def flexible workforce,
Def home workers
20
cards
Unit 15 - Recruitment, Selection And Trainging
Def curriculum vitae,
Def external recruitment,
Def internal recruitment
13
cards
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Business
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