This class was created by Brainscape user Ilinca L. Visit their profile to learn more about the creator.
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Ilinca L
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Decks in this class (11)
CH17 - Marketing
What is marketing,
What would marketing include,
What are markets
33
cards
Definitions
Stakeholders,
Business,
Revenu
17
cards
CH1 - Business Plans
What is a business,
What is revenue,
What is a consumer
38
cards
CH 3 - Size of Business
What is external growth,
Why would a business undergo inor...,
What is a merger
21
cards
CH4 - Aims and Objectives
What is a business aim,
What is a business objective,
What do objective provide to a bu...
16
cards
CH5 - Stake/Shareholders
What is a stakeholder,
Stakeholder concept,
Shareholder concept
21
cards
CH2 - Business Structure
What are plcs,
What are the forms of business,
Key features of a plcs
31
cards
CH20 - Promotion
What is promotion,
What is advertising,
What is direct promotion
28
cards
CH18 - Market Research
What is the purpose of market res...,
What dose market research measure,
How dose market research link to ...
23
cards
CH19 - Marketing mix
What are the 4p s,
What is a brand,
What are intangible attributes
43
cards
CH29 - Sources Of Finance
What is retained earnings,
What is the sale of unwanted assets,
What is working capital
32
cards
More about
Business AS-Level
- Class purpose General learning
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