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zoe tellum
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Decks in this class (25)
calculations
Total contribution,
Gross profit,
Operating profit
21
cards
the marketing mix
Define product portfolio,
Define brand,
Stages of product life cycle in r...
18
cards
integrating the marketing mix
Local markets,
National markets,
Global markets
5
cards
income strategies
What is income strategies,
Benefits,
How can you improve profit
4
cards
budgeting
Define budgeting,
Whats the purpose,
Types of budgeting
5
cards
new technology
Social media,
M commerce,
Click bricks
4
cards
sources of finance
What are external sources of finance,
What are internal sources of finance,
Advantages and disadvantages of o...
10
cards
ratio analysis
What is meant by absolute terms,
What is meant by relative terms,
What calculations are needed
3
cards
motivational theorists
What was taylors theory,
What was mayos theory,
What was maslows theory
6
cards
motivation
Define motivation,
Define movement,
Define efficiency
17
cards
financial rewards
Define remuneration,
List the types of financial rewards,
What are the advantages and disad...
10
cards
work force planning
Define work force planning,
What will they need to consider,
Workforce planning cycle
4
cards
recruitment, training and appraisel
List different ways to employee p...,
List stages of recruitment,
Define recruitment
11
cards
markets
What is meant by market,
What types of markets are there,
What is the difference between ni...
6
cards
supply and demand (markets)
What is meant by demand,
What is meant by supply,
What is meant by equilibrium
8
cards
market structures (markets)
What are the market structures,
What are the characteristics of m...,
What are the characteristics of o...
5
cards
PEOD/YEOD (markets)
What is peod,
What is yeod,
Normal goods
6
cards
business plans
Define business plan,
Advantages of business plan,
Disadvantages of business plan
4
cards
location
Factors influencing location,
Define labour intensive,
Define capital intensive
3
cards
business structures
Aims of private sector,
Aims of public sector,
List the legal structures
8
cards
marketing
Purpose of marketing,
What is meant by market orientation,
What is meant by product orientation
4
cards
market research
What is meant by market research,
What is meant by primary research,
What is meant by secondary research
6
cards
cash flow forecasting
What is meant by cash flow,
What is meant by cash flow foreca...,
Impact of cash flow forecast
6
cards
revenue and costs
Direct and indirect costs,
Define contribution,
Define bep
3
cards
enterprise
Define smes,
Market mapping,
Opportunity cost
6
cards
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business (component 1)
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