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Business Studies - Theme 1

This class was created by Brainscape user Max RICHMAN-BROADBRIDGE. Visit their profile to learn more about the creator.

By: Max RICHMAN-BROADBRIDGE
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Decks in this class (24)

1.1.1 The market
What is a market,
What is the aim of a market,
What is a mass market
25  cards
1.1.2 Market research
What is product orientation,
Tools of product orientation,
What is market orientation
15  cards
1.1.3 Market positioning
What is market positioning,
What is market mapping,
What are the limitations of marke...
9  cards
1.2.1 Demand
What is demand,
Factors leading to a change in de...
2  cards
1.2.2 Supply
What is supply,
Factors leading to change in supply
2  cards
1.2.3 Markets
What is a market,
What
2  cards
1.2.4 PED
What is price elasticity of demand,
What is the equation for ped,
How do you calculate a change
7  cards
1.2.5 YED
What is income elasticity of demand,
How can yed be calculated,
What does yed of 1 mean
7  cards
1.3.1 Product/Service design
What is the marketing mix,
What are the 4 components of the ...,
What is the design mix
5  cards
1.3.2 Branding and promotion
What is promotion,
7 types of promotion,
Explain advertising and give one ...
26  cards
1.3.3 Pricing strategies
What are the 6 type of pricing st...,
Explain cost plus pricing,
Explain price skimming
18  cards
1.3.4 Distribution
What are the 4 main intermediarie...,
What is an agent,
What is the four stage distributi...
7  cards
1.3.5 Marketing strategies
What is the product life cycle,
What are the five stages of the p...,
Explain development
31  cards
1.4.1 Approaches to staffing
0  cards
1.4.2 Recruitment, selection and training
0  cards
1.4.3 Organisational design
0  cards
1.4.4 Motivation in theory and practice
0  cards
1.4.5 Leadership
0  cards
1.5.1 Role of an entrepreneur
0  cards
1.5.2 Entrepreneurial motives and characteristics
0  cards
1.5.3 Business objectives
0  cards
1.5.4 Forms of business
0  cards
1.5.5 Business choices
0  cards
1.5.6 Moving from entrepreneur to leader
0  cards

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Business Studies - Theme 1

  • Class purpose General learning

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