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Amaia rajan
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Decks in this class (24)
The market
Define the term mass market,
Define the term niche market,
What are the benefits of mass mar...
26
cards
Market research
What is product orientation,
When is product orientation appro...,
What is market orientation
28
cards
Market positioning
What is market mapping,
How might market maps be used,
What is a competitive advantage
9
cards
demand
Define demand,
How does price determine levels o...,
How does the price of substitutes...
13
cards
supply
Define supply,
How does price determine the leve...,
How does cost of production deter...
8
cards
Price elasticity of demand
Define price elasticity of demand,
What is the formula for ped,
What value means a product has an...
17
cards
Product / service design
Define product design,
Explain aesthetics as a part of t...,
Explain function as a part of the...
10
cards
Pricing strategies
Define pricing,
What is pricing strategy,
List the different types of prici...
27
cards
Marketing strategy
Define the term marketing,
Define the term marketing strategy,
What is a product lifecycle
26
cards
Motivation in theory and practise
Define motivation,
Why is it important to have motiv...,
Name the different motivation the...
54
cards
Markets
Define the term supply,
Define the term demand,
Explain what the market clearing ...
5
cards
income elasticity of demand
Define income elasticity of deman...,
What is a normal good,
What is an inferior good
8
cards
Branding and promotion
Define the term promotion,
List the different types of promo...,
Explain personal selling as a typ...
40
cards
Distribution
Define the term distribution,
How does a four stage distributio...,
How does a three stage distributi...
7
cards
Approaches to staffing
Define the term staffing,
Explain staff as an asset,
What are the advantages to a busi...
29
cards
Recruitment, selection and training
Define recruitment,
Explain the first stage of the re...,
Explain the second stage of the r...
23
cards
Organisation design
Define organisational design,
Explain a hierarchy in business,
Explain the chain of command in a...
23
cards
Leadership
Define the term leadership,
Define the term management,
What are the responsibilities ass...
9
cards
Role of an entrepreneur
Define the term entrepreneur,
What are the steps to setting up ...,
Explain setting up an online only...
24
cards
Entrepreneurial motives and characteristics
Define the term entrepreneur,
List the different characteristic...,
Explain why an entrepreneur needs...
25
cards
Business objectives
What is a business objective,
What are smart goals,
Explain survival as a business ob...
11
cards
Forms of business
What is a business form,
What is limited liability,
Explain how a business might grow
19
cards
business choices
What is an opportunity cost,
Why do we have opportunity costs,
What is a trade off
3
cards
Moving from an entrepreneur
List some difficulties in develop...,
Explain learning to delegate as a...,
Explain trusting others as a diff...
7
cards
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Business- Theme 1
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