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Business Theme 1

This class was created by Brainscape user Annie Gillett. Visit their profile to learn more about the creator.

By: Annie Gillett
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Decks in this class (20)

1.1.1 The Market
Define mass markets,
Define niche markets,
Name 2 characteristics of a mass ...
19  cards
1.1.2 Market Research
Define product orientation,
A business is product orientated ...,
Define market orientation
22  cards
1.1.3 Market positioning
What is market mapping,
Uses of market mapping,
Explain the ways in which a busin...
7  cards
1.2.1, 1.2.2, 1.2.3 Supply, Demand And Markets
What factor affect demand,
Factors affecting supply,
What is ped
5  cards
1.2.4, 1.2.5 PED and YED
What is price elasticity of deman...,
Explain price elasticity,
Explain what is meant by price in...
10  cards
1.3.1 Product/service Design
Define product or service design,
What are aesthetics,
What is function
11  cards
1.3.2 Branding And Promotion
What are the types of promotion,
What is personal selling,
What is direct marketing
21  cards
1.3.3 Pricing Strategies
Name the 6 pricing strategies,
What is cost plus give pros cons,
What is skimming price pros cons
16  cards
1.3.4 Distribution
What is a distribution channel,
What are retailers,
What are wholesalers
13  cards
1.3.5 Marketing Strategy
What are the 5 stages of the prod...,
What is the development phase of ...,
What is the introduction phase of...
20  cards
1.4.1 Approaches To Staffing
How is an employee an asset,
How,
What is a contract of employment
21  cards
1.4.2 Recruitment, Selection And Training
What is recruitment,
What are the stages of recruitment,
Name and explain the ways a busin...
10  cards
1.4.3 Organisational Design
Define organisational design,
What is a hierarchy,
What is the chain of command
17  cards
1.4.4 Motivation In Theory And Practice
What is motivation,
What are the two types of motivation,
What is the impact of a motivated...
18  cards
1.4.5 Leadership
Leadership vs management,
Businesses often have lots of man...,
What is a leadership style
11  cards
1.5.1 And 1.5.2 Role Of An Entrepreneur And Charcateristics
What is an entrepreneur,
What are some barriers to entrepr...,
How can risk be reduced
11  cards
1.5.3 Business Objectives
What is a a business aim,
What is a business objective,
List the business objectives
5  cards
1.5.4 Forms Of Business- Legal Structures
What is a sole trader,
Pros of being a sole trader,
Cons of being a sole trader
22  cards
1.5.5 Business Choices
What is an opportunity cost,
What is a trade off
2  cards
1.5.6 Moving From An Entrepreneur To A Leader
As a business grows to have more ...,
Why will a leader need to delegat...,
Why will a leader need to have em...
9  cards

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Business Theme 1

  • Class purpose General learning

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