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Lauren Kelleher
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Decks in this class (24)
1.1.1 The Market
What is a market,
Definition of niche market,
Definition of mass market
21
cards
1.1.2 Market Research
What is product orientation,
When is product orientation appro...,
What is market orientation
16
cards
1.1.3 Market Positioning
What is market mapping,
Uses of market mapping,
Definition of competitive advantage
9
cards
1.2.1 Demand
Define demand,
What types of factors can lead to...,
How can price affect demand
12
cards
1.2.2 Supply
Define supply,
What type of factors lead to a ch...,
How can price affect supply
9
cards
1.2.3 Markets
How a price increase affects the ...
1
cards
1.2.4 Price Elasticity of Demand ******
How to calculate percentage change,
How to calculate ped,
What is elastic demand
5
cards
1.2.5 Income Elasticity Of Demand ******
What are the 3 types of goods,
Define inferior good,
Define necessity good
9
cards
1.3.1 Product/Service Design
Definition of product service design,
Definition of design mix,
3 components of the design mix
7
cards
1.3.2 Branding And Promotion
Definition of promotion,
What are the types of promotion,
6 types of sales promotions
15
cards
1.3.3 Pricing Strategies
Definition of pricing strategy,
What are the 6 pricing strategies,
What is cost plus pricing
10
cards
1.3.4 Distribution ******
Definition of distribution,
Definition of distribution channel,
What is the 4 stage distribution ...
12
cards
1.3.5 Marketing Strategies
Definition of market strategy,
What are the 5 stages of the prod...,
Development phase
20
cards
1.4.1 Approaches To Staffing
Define staffing,
In what ways are staff assets,
How does staff cost a business
16
cards
1.4.2 Recruitment, Selection And Training
Define recruitment,
What are the stages of the recrui...,
What are the 3 types of training
3
cards
1.4.3 Organisational Design
Define organisational design,
What are the components that make...,
Define hierarchy
20
cards
1.4.4 Motivation In Theory And In Practice ******
Define motivation,
Why is employee motivation important,
What are the 5 motivation theories
23
cards
1.4.5 Leadership
Define leadership,
Define management,
What are the qualities of a leader
10
cards
1.5.1 Role Of An Entrepreneur ******
What is an entrepreneur,
What are the key roles of an entr...,
What are the barriers to entrepre...
6
cards
1.5.2 Entrepreneurial Motives And Characteristics ******
Characteristics of an entrepreneur,
Important entrepreneurial skills,
Reasons why people set up a business
3
cards
1.5.3 Business Objectives ******
Define business objective,
What are smart targets,
What is survival as a business ob...
11
cards
1.5.4 Forms Of Business ******
Define sole trader,
Advantages of being a sole trader,
Disadvantages of being a sole trader
16
cards
1.5.5 Business Choices ******
Define opportunity cost,
What are the problems with opport...,
Define trade offs
4
cards
1.5.6 Moving From An Entrepreneur To A Leader
Define entrepreneur,
Define leader,
What are the difficulties in deve...
7
cards
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Business Theme 1
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