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Business - Theme 1

This class was created by Brainscape user jess wright. Visit their profile to learn more about the creator.

By: jess wright
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Decks in this class (21)

1 - The market
What is a mass market,
What is a benefit of operating in...,
What is a negative of operating i...
19  cards
2 - Market research
What is market research,
What is the use of market research,
What is primary research
25  cards
3 - Market positioning
Market positioning,
Market maps,
Benefits of market maps
11  cards
4 - Supply and Demand
Demand,
What factors may affect demand,
What is an external shock
5  cards
5 - Markets
How is the price in a market set,
Equilibrium market clearing price,
Total revenue
13  cards
6 - Price elasticity of demand
Price elasticity of demand,
Effect of a price inelastic good ...,
Price elastic
7  cards
7 - Income elasticity of demand
Income elastciity of demand,
Income elastic,
Example of income elastic products
14  cards
8 - Product/service design
Three elements of the design mix,
Function,
What may designers consider about...
8  cards
9 - Branding and promotion
Promotion,
Above the line promotion,
Below the line promotion
15  cards
10 - Pricing strategies
Factors influencing price,
Predatory pricing,
Competitive pricing
11  cards
11 - Distribution
Distribution,
Agents or brokers,
Retailers
10  cards
12a - Product portfolio analysis
Product protfolio analysis,
Stages of the product lifecycle,
Product devlopment lifecycle
17  cards
12 - Marketing strategy
Marketing staregy,
Adapting a prodcut to a mass market,
Adapting price to the mass market
15  cards
13 - Approaches to staffing, and recruitment, section and training
Seeing employees as assets,
Seeing employees as a cost,
Flexbile working
31  cards
14 - Organisational design
Role of a director,
Role of manager,
Role of a supervisor
24  cards
15 - Motivation in theory and practice
Motivation,
Fredrick taylor,
Elton mayo
16  cards
16 - Leadership
The role of a manager,
Role of a leader,
Autocractic leadership
14  cards
16 - Entrepreneurs
An entreprenuer,
What do entreprenuers do,
Sourcing business ideas
12  cards
17 - Business objectives
Business objectives,
Smart objectives,
Reasons objectives are set
8  cards
18 - Forms of a business and business choices
Sole trader,
Partnership,
Plc private limited company
25  cards
19 - Moving from entrepreneur to leader
The change of demand from entrepr...,
What a leader should do,
Difficulties of becoming a leader
5  cards

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Business - Theme 1

  • Class purpose General learning

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