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Katie Taylor
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Decks in this class (23)
KEY WORDS
Quantitative data 1,
Qualitative data 2,
Databases 3
3
cards
1.1.1. The Market
What are the two types of markets...,
What is a niche market 2,
What are the advantages of a nich...
19
cards
1.1.2. Market Research
What is market research 1,
What are the two types of market ...,
What is primary market research 5...
50
cards
1.1.3. Market Positioning
What is market mapping 1,
What is product differentiation 2,
How does product differentiation ...
3
cards
Demand and Supply (1.2.1/1.2.2/1.2.3)
What is the general rule for dema...,
Factors leading to a change in de...,
What happens to demand on a graph...
18
cards
PED and YED (1.2.4/1.2.5)
What is price elasticity of demand 1,
What is the formula for ped 2,
If ped is greater than 1 is it el...
16
cards
Product Design Mix (1.3.1)
What is the design mix 1,
What are the three components of ...,
What is the aesthetics of a produ...
9
cards
Branding and Promotion (1.3.2)
What is the use for branding and ...,
What is branding 2,
What are the three types of brand...
9
cards
Pricing Strategies (1.3.3)
What is the definition for profit...,
How many different pricing strate...,
What is price skimming 3
18
cards
Distribution +Product Life Cycle (1.3.4/1.3.5)
What is distrubution 1,
What are the 4 distrubution chann...,
What is a manufacturer 3
18
cards
Marketing Stratergies (1.3.5)
What are marketing stratergies 1,
What are marketing stratergies al...,
What does b2b stand for 3
15
cards
Approaches to Staffing (1.4.1)
What does staff as an asset mean 1,
What does staff as a cost mean 2,
What is the role of hr 3
25
cards
Recruitment, Selection and Training (1.4.2)
What are job vacancies 1,
What is internal recruitment 2,
What are the advantages of intern...
18
cards
Organizational Structure (1.4.3)
What is a centralized structure 1,
What is a decentralized structure 2,
What is the matrix structure 3
17
cards
Motivation In Theory and Practice (1.4.4)
What benefits can motivated staff...,
What is multi skilling 1,
What are the 4 ways of employee m...
25
cards
Leadership (1.4.5)
What is the role of a leader 1,
What is an autocratic manager 2,
What is a democratic manager 3
5
cards
Role of an Entrepreneur (1.5.1)
What is the role of a business 1,
What are the two types of product...,
What are goods 3
7
cards
Entrepreneurial Motives and characteristics (1.5.2)
What are the roles of an entrepre...,
What are the financial motives fo...,
What is profit maximization 3
9
cards
Forms of Business (1.5.4)
What are the forms of business 1,
What is a sole trader 2,
Advantages of being a sole trader...
22
cards
Business Choices (1.5.5)
What is a trade off 1,
What limits a trade off 4 factors 2,
What s the main problem of a trad...
5
cards
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Business Theme 1
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