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Business Theme 1

This class was created by Brainscape user Alice Blyth. Visit their profile to learn more about the creator.

By: Alice Blyth
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Decks in this class (14)

1.1.1 Meeting customer needs
Define niche market,
Define mass market,
Adv to mass market 3
13  cards
1.1.2-3 Market positioning and segmentation
Define market positioning,
3 approaches to market positioning,
What are market perceptual maps
17  cards
1.2.5 Income elasticity of demand
Define income elasticity of demand,
Examples of income elastic products,
Examples of income elastic products
10  cards
1.3.2 Branding and promotion
What is the marketing mix,
What is above the line promotion,
What are the three types of above...
12  cards
1.3.1 Product and service design and demand
What is the design mix,
In terms of function what would b...,
In terms of aesthetics what would...
10  cards
1.2.4 Price elasticity of demand
What is price elasticity of demand,
What is price inelastic demand,
What is price elastic of demand
7  cards
Employer/employee relations
Why is the rate of pay a conflict...,
Why is the intro of new technolog...,
Why is the flexible working a con...
6  cards
1.4.2 Recruitment
3 times at which firms may need n...,
What are the 7 stages of the recr...,
What is a job description
17  cards
1.4.3 Organisational structures
What 3 things do organisational s...,
What are organisational charts,
What is the role of the director
23  cards
1.4.4 Motivation
2 ways in which motivation is imp...,
What was the main point of taylor...,
What was taylors 7 point method
15  cards
1.4.5 Entrepreneurship and leadership
Define managers,
How do leaders differ from managers,
Define leaders
18  cards
1.5.3 Business objectives
Define an objective,
Define an aim,
3 reasons why businesses have obj...
6  cards
1.5.4 Business forms
What is a sole trader,
What do sole traders have to do,
3 adv of sole traders
32  cards
1.3.5 Extension strategies
Two ways to normally prolong life...,
3 ways of adjusting a product,
2 ways of promotion
20  cards

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Business Theme 1

  • Class purpose General learning

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