Business theme 1 (TD)

This class was created by Brainscape user Yusif Algurair. Visit their profile to learn more about the creator.

Decks in this class (26)

1.1.1 The market
What is mass marketing 1,
What is a niche market 1,
What is niche marketing 1
9  cards
1.1.2 Market research
What is market orientation 1,
What is product orientation 1,
Which marketing approach may lead...
17  cards
1.1.3 Market positioning
What is market positioning 1,
What is the main benefit of marke...,
What are the main ways competitiv...
4  cards
1.2.1 Demand
What is demand 1,
What are the main factors affecti...,
How can a rise fall in price affe...
7  cards
1.2.2 Supply
What is supply 1,
What are the factors leading to a...,
How can introduction of new techn...
5  cards
1.2.3 Markets and equilibrium
What are commodity markets 1,
What is equilibrium 1,
What happens if demand is higher ...
12  cards
1.2.4 Price elasticity of demand (PED)
What does ped measure 1,
How do you calculate ped 1,
How to calculate percentage change 1
11  cards
1.2.5 Income elasticity of demand (YED)
What is real income and how is it...,
How do you calculate yed and what...,
What income elasticity do inferio...
5  cards
1.3.1 Product and service design
What are the 3 elements of the de...,
What is meant by aesthetics 1,
What is meant by function 1
8  cards
1.3.2 Branding and promotion
What is promotion 1,
What are the long term types of p...,
What is public relations 1
18  cards
1.3.3 Pricing strategies
What is price skimming 1,
What is price penetration 1,
Which pricing strategy should a f...
15  cards
1.3.4 Distribution
What is a distribution channel 1,
What are intermediaries 1,
What does a traditional physical ...
11  cards
1.3.5 Product life cycle and portfolio
What is the product life cycle 1,
What is are the phases involved i...,
What effective decisions can be m...
11  cards
1.3.5 Marketing strategy
What does a marketing strategy do 2,
What are the benefits of a succes...,
What are the benefits of a succes...
11  cards
1.4.1 Approaches to staffing
What are the benefits of multi sk...,
What are the drawbacks of multi s...,
What is the benefit of a part tim...
15  cards
1.4.2 Recruitment, selection and training
What are the advantages of intern...,
What are the disadvantages of int...,
What are the pros of an interview...
12  cards
1.4.3 Organisational design
Where are decisions made in a hie...,
What are business functions and e...,
What is span of control 1
12  cards
1.4.4 Motivation in theory
What did taylor believe motivated...,
What financial incentive did tayl...,
What did mayo believe motivation ...
9  cards
1.4.4 Motivation in practice
What is piecework 1,
What are the benefits of piecework 2,
What are the drawbacks of piecewo...
25  cards
1.4.5 Leadership
What is a managers role 1,
What is a leader s role 1,
What are the features of an autoc...
9  cards
1.5.1 Role of an entrepreneur
How may an entrepreneur generate ...,
How may opportunities arise for a...,
What are the main problems to avo...
7  cards
1.5.2 Entrepreneurial motives and characteristics
What are the main characteristics...,
What are the main skills required...,
Who can persuasive skills be used...
7  cards
1.5.3 Business objectives
What are objectives 1,
What is a strategy 1,
To gain the most from objectives ...
9  cards
1.5.4 Forms of business
What are the key benefits of bein...,
What are the key drawbacks of bei...,
What can happen with unlimited li...
18  cards
1.5.5 Business choices
What is an opportunity cost 1,
What is a trade off 1
2  cards
1.5.6 Moving from entrepreneur to leader
What are some personal issues whe...,
Why may delegation be a challengi...,
Why may maintaining effective com...
4  cards

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Business theme 1 (TD)

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