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Puk slewe
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Decks in this class (34)
1. introduction
Consumer culture,
Culture has important functions f...,
Cultural norms
21
cards
1. Argo & Dahl (2018): Standards of beauty: the impact of mannequins in the retail contex
Main experimetn,
Main finding in particulair,
Why this main finding effect
12
cards
1. Micro-culture: ethnicity and consumer’s ideology
Micro culture,
Culture is hierarchical,
Sex roles
8
cards
1. Crockett & Wallendorf (2004): the role of normative political ideology in consumer behavior
Conclusion,
Typology,
Ideology
10
cards
1. Han et al. (2010): signaling status with luxury goods: the role of brand prominence
Brand prominence,
Two distinct characteristics,
Patricians
9
cards
1. lecture
Marketing implications of cb,
Segmentation,
Targeting
6
cards
1. Gaski & Etzel (2005): National aggregate consumer sentiment toward marketing: a thirty-year retrospective and analysis
Abstract,
Gaski etzel 2005 what is this pap...,
A multi dimensional scale designe...
6
cards
2. introduction
Sources of influence criteria,
Opinion leaders 3,
Market mavens
14
cards
2. McFerran et al. (2010): I’ll have what she’s having: effects of social influence and body type on the food choices of others
His research examines,
We find that,
Food choice like many other behav...
20
cards
2. Chae et al. (2017): Spillover effects in seeded word-of-mouth marketing campaigns
Wom strong and weak ties,
Wom marketing is,
Influencer marketing
12
cards
Argo & Dahl (2020): social influence in the retail context: a contemporary review of the literature
In this article we review,
The central goal of this article is,
Social influence
14
cards
2 lecture
Value expressive influence,
Informational influence,
Normative influence
19
cards
2. Warren & Campbell (2014): What makes things cool? How autonomy influences perceived coolness
Research,
Findings,
Autonomy seems appropriate when 3
34
cards
3. introduction
Sensory marketing,
Perception,
We process information in two dif...
12
cards
3. Celsi & Olson (1998): The role of involvement in attention and comprehension processes
Test several hypotheses concertin...,
Examining the process of attentio...,
Factors influencing comprehension...
35
cards
3. Janiszewski (1993): Pre-attentive mere exposure
Mere exposure to a brand name or ...,
Mere exposure effects persist when,
These unintentional mere exposure...
29
cards
3. Dimofte & Yalch (2011): The mere association effect and brand evaluations
Everything that we know is stored...,
Association networks are created ...,
Memory associations how does this...
28
cards
3. lecture
Sensory marketing,
Sensory marketing can be used to ...,
What is the difference between a ...
43
cards
4. introduction
Hot vs cool system,
Automatic evaluation,
Appraisal theory of emotion
13
cards
4. Di Muro & Murray (2012): An arousal regulation explanation of mood effects on consumer choice
Rq,
Arousal,
Arousal ranging from
14
cards
4. Sanbonmatsu & Kardes (1988): The effects of physiological arousal on information processing and persuasion
Purpose,
A consumer s state of physiologic...,
Generally high arousal levels hav...
9
cards
`4. Berger & Milkman (2012): What makes online content viral?
Rq,
Data set,
Results
18
cards
4. Pham et al. (2013): The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials
Purpose of the research 2,
What did they do,
Rq
34
cards
5. introduction
The checker shadow illusion,
Rational model of decision making,
Influencing factors on consumer d...
29
cards
5. Levin & Gaeth (1988): How consumers are affected by the framing of attribute information before and after consuming the product
Framing attribute,
Method,
Results
5
cards
5. Khan & Dhar (2010): Price-framing effects on the purchase of hedonic and utilitarian bundles
This article examines,
Results,
Why
15
cards
5. Shampanier & Ariely (2007): Zero as a special price: the true value of free products
Cognitive dissonance theory,
Changing a reward from something ...,
When people are faced with a choi...
14
cards
5. Hsee et al. (1999): Preference reversals between joint and separate evaluations of options: a review and theoretical analysis
Evaluability hypothesis,
Evaluation mode,
Separate evaluation mode
15
cards
6. introduction
Motivation,
Intrinsic motivation,
Extrinsic motivation
21
cards
6. Okada (2005): Justification effects on consumer choice of hedonic and utilitarian goods
Goal gradient effect,
Hypothesis 1,
Hypothesis 2
10
cards
6. Khan & Dhar (2006): Licensing effect in consumer choice
Licensing effect,
Licensing,
Hypothesis
11
cards
6.Goldstein et al. (2008): A room with a viewpoint: using social norms to motivate environmental conservation in hotels
Two field experiments examined,
Descriptive norms,
Social norms
16
cards
Kivetz & Zheng (2006): The goal-gradient hypothesis resurrected: purchase acceleration, illusionary goal progress, and customer retention
The goal gradient hypothesis,
How did they measure effort accel...,
Study 1 cafe rp
6
cards
herhalen
Self congruency theory,
Argo dahl manequin study 1astudy ...,
Argo dahl manequin study mitigati...
99
cards
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CB herkansing
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